Associate Creative Director

2 weeks ago

Old Toronto, Canada Knix Wear Inc. Full time
p>Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. p>

Knix is looking for an Associate Creative Director, Performance Marketing to lead a team of digital performance creatives and drive efficient user growth. You will collaborate closely with our paid media teams, conceptualizing, executing, and iterating on ad creative that converts. As a leader within the creative team, you will ensure that campaigns help to build, evolve, and reinforce the Knix brand across North America and the world.


The Opportunity
  • Lead the internal performance creative team (i.e. writers, designers, video editors and photographers), and contribute to each campaign.
  • Develop a deep understanding of consumer target’s mindsets, attitudes, and behaviours to inform strong creative development.
  • Understand media channel objectives and goals to ensure optimal ad performance.
  • Measure effectiveness of advertising & develop optimizations strategies for improving performance by channel.
  • Partner with the creative, integrated marketing, acquisition, retention, and e-commerce teams to develop inspiring, strategic, and effective communications briefs.
  • Inspire, challenge, and motivate the team to develop consumer marketing communication.
  • Develop processes to ensure cross-functional collaboration & intra-marketing team success.
  • Lead the planning, organizing, and management of resources to successful completion.
Qualifications
  • 8+ years of agency and/or client-side consumer marketing experience.
  • Experience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editors.
  • Passionate and obsessed with performance marketing.
  • Proficient understanding of performance marketing channels & user acquisition KPIs.
  • Whether it’s writing, shooting, scripting, recording, or sketching, you are a creator at heart and love to make things that people want.
  • Bachelor’s Degree in Marketing, Business or similar.

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