Email & SMS Marketing Specialist

3 weeks ago

Toronto Montreal Calgary Vancouver Edmonton Old Toronto Ottawa Mississauga Quebec Winnipeg Halifax Saskatoon Burnaby Hamilton Victoria Surrey Halton Hills London Regina Markham Brampton Vaughan Kelowna Laval Southwestern Ontario R, Canada Aplo Group Full time

APPLICATION INSTRUCTIONS - PLEASE APPLY THROUGH THE LINK BELOW TO BE CONSIDERED FOR THE ROLEhttps://share.hsforms.com/2t1egFyN2QwOyAgu4eAudHQ50ugvEmail & SMS Marketing SpecialistABOUT APLO GROUPAplo Group is an e-commerce growth firm specializing in scaling direct to consumer brands.We focus on driving positive business wide outcomes by bringing a holistic approach to scaling. Merging financial and marketing expertise to develop and implement a sustainable and profitable e-commerce growth strategy.While we're not actively hiring for this role at the moment, we’re establishing a pool of top-tier talent for upcoming opportunities as our team grows. If you’re interested in joining Aplo Group in a future Email & SMS Marketing Specialist position, we encourage you to apply to be considered as future roles open up.THE ROLEAs an Email & SMS Marketing Specialist your role will involve:Implementing email and SMS marketing strategies for e-commerce (Shopify/Plus, WooCommerce, BigCommerce) merchants.Coordinating timelines with clients with respect to their campaigns, email flows, sales, product launches, etc.Participating in meetings with clients and team to deliver and execute on strategic recommendations.Working in collaboration with team members across our paid ads, financial modeling & forecasting team, and CRO/web development team to develop and implement growth strategies for our clients.Leading members of our design and copy team to curate the necessary email and SMS content for clients (scheduling is done within Asana).Oversee quality assurance across all email and SMS channels.Managing email marketing accounts using Klaviyo, Sendlane and other ESP’s.Analyzing and reporting on email/SMS performance across the board.Experience RequiredMinimum 2 years of experience in E-commerce marketing.Hands-on experience using Klaviyo, with a solid understanding of direct-response marketing principles.Proven experience in quality assurance (QA) and testing digital marketing assets, such as email, SMS, and push notifications.Previous client-facing or project management experience.Ability to work remotely, manage time effectively, and meet deadlines in a fast-paced environment.Highly organized, with the ability to balance multiple projects and prioritize tasks efficiently.Strong interpersonal and collaboration skills, with a genuine willingness to work cross-functionally.Demonstrated interest in E-commerce, business, and marketing, with a passion for partnering with marketers, operators, and founders to solve unique business challenges.Strong understanding of copy, typography, layout, and branding.Preferred: Familiar with Slack and Asana.Strong Candidates Will BringKlaviyo certification or extensive hands-on experience using the platformFamiliarity with Shopify, Shopify Plus, or WordPress storesBasic knowledge of HTML/CSSExperience with SMS marketingGeneral understanding of social media and search adsUnderstanding of Google Analytics (GA) or other analytics tools.To learn more about this role, feel free to watch this video from our Co-Founder, Liam Veregin:https://www.loom.com/share/650de805e7a84b9d8307efe36ed39840Location: Remote (Canada)Job Type: Full Time (Monday-Friday)Salary: $78,000-$102,000 (based on experience) #J-18808-Ljbffr

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