Paid Search Supervisor
4 weeks ago
As Paid Search Supervisor (SEM), you will lead the creation, execution, and optimization of paid search campaigns for a major international brand. Acting as the strategic SEM lead, you'll oversee account structure, budget and bid management, and ongoing performance optimization. You will provide leadership to your team, collaborate across departments, and deliver data-driven insights and actionable performance reporting to clients. You'll define and communicate SEM goals, ensure client satisfaction, and educate internal and external teams on the evolving SEM landscape and emerging opportunities.
You Will:
- Balancing team leadership with hands-on campaign execution, ensuring both team development and effective campaign performance.
- Lead/oversee the ongoing development, implementation, and optimization of SEM strategy for a US brand with $1M+ budgets.
- Work as part of a larger Media team, aligning your campaigns with your colleagues' strategies to reduce costs & improve performance by sharing learnings.
- Translate business goals to SEM platform activation strategies/tactics.
- Own the hands-on execution and management of day-to-day performance for multiple campaigns, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and downstream client funnel optimization.
- Clearly communicate paid search best practices and strategies, both internally and externally.
- Create and share search POVs and case studies across the agency.
- Develop consistent account processes and procedures.
- Craft compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions.
- Deliver actionable insights to clients through insightful, visually compelling reports (including analysis and strategic recommendations).
- Identify market and consumer trends, telling a story with search data.
- Run iterative testing strategies to drive incremental performance lifts.
- Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis.
- Conduct regular SEM audits and competitive analyses to identify net-new opportunities and recommendations to clients.
- Provide data-driven insights and recommendations to refine our strategy and improve campaign performance.
- Stay on top of the latest trends in the SEM landscape, keeping clients educated and adapting our search strategies as needed in response.
You Have:
- 6+ years of hands-on experience managing and optimizing paid search campaigns, including Google Ads, Bing Ads, and Search Ads 360.
- Proven leadership experience, managing a team, providing guidance, performance coaching, and driving team success while overseeing key accounts.
- Client-facing experience, leading strategy development, owning client accounts, and ensuring team delivers results while facilitating daily stand-ups and managing client expectations.
- Managing workflows and collaborating across departments to drive team alignment and deliver on campaign objectives and client goals.
- Coaching and mentoring both senior and junior team members, fostering professional growth and ensuring high performance.
- Expertise in technical execution and reporting, with platform management experience across SA360, Google Ads, Microsoft Ads, and other SEM tools, and drive actionable insights.
- Managing monthly and yearly campaign budgets, including forecasting, pacing, and collaborating with finance teams to manage financial reporting.
- Leveraging performance data and analytics to make informed decisions, optimize campaigns, and provide actionable recommendations to improve ROI.
- Strong ability to prioritize tasks effectively and remain flexible in a dynamic, fast-changing environment.
- Leading conversion rate optimization efforts and A/B testing strategies to drive improved campaign performance.
- Creating and presenting detailed reports and performance updates to clients, internal stakeholders, and senior leadership, with a strong focus on data visualization and actionable insights.
- Proficiency in Excel and spreadsheet management, including advanced functions for data analysis and reporting.
- Agency experience preferred, with a strong understanding of fast-paced environments and client deliverables.
- Automotive industry experience preferred.
What We Offer:
- Global maternity and parental leave.
- Competitive benefits packages.
- Vacation, compassionate leave, wellness days, and flex days.
- Six free therapy sessions through Therify.
- Access to online services for families and new parents.
- Summer Fridays (off at 3:00 PM local time every Friday).
- Diversity and Inclusion Board with 12 affinity groups.
- Funding towards internal learning and development.
- Enterprise-wide employee discounts.
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.
We are committed to fostering diversity, equity, and inclusion within our candidate pools.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
-
Paid Search Supervisor
4 weeks ago
Toronto, Ontario, Canada Hearts & Science Full timeThe Search Supervisor manages a team usually composed of one to two levels of employment:Senior Managers and ManagersAssistantsWorking closely with the Directors, the Search Supervisor is expected to manage the client's objectives and manage/oversee the day to day paid search executions.The Supervisor is responsible for managing a team of 2+ individuals and...
-
Paid Search Supervisor
4 weeks ago
Toronto, Ontario, Canada Hearts & Science Full timePurpose of the role:The Search Supervisor manages a team usually composed of one to two levels of employment:Senior Managers and ManagersAssistantsWorking closely with the Directors, the Search Supervisor is expected to manage the client's objectives and manage/oversee the day to day paid search executions.The Supervisor is responsible for managing a team of...
-
Paid Search Supervisor
3 weeks ago
Toronto, Ontario, Canada Hearts & Science Full timePurpose of the role: The Search Supervisor manages a team usually composed of one to two levels of employment: Senior Managers and Managers Assistants Working closely with the Directors, the Search Supervisor is expected to manage the client's objectives and manage/oversee the day to day paid search executions. The Supervisor is responsible for...
-
Paid Search Supervisor
7 days ago
Toronto, Ontario, Canada Hearts & Science Full timePurpose of the role: The Search Supervisor manages a team usually composed of one to two levels of employment: Senior Managers and Managers Assistants Working closely with the Directors, the Search Supervisor is expected to manage the client's objectives and manage/oversee the day to day paid search executions. The Supervisor is responsible for...
-
Paid Search Supervisor
3 weeks ago
Toronto, Ontario, Canada Hearts & Science Full timePurpose of the role: The Search Supervisor manages a team usually composed of one to two levels of employment: Senior Managers and Managers Assistants Working closely with the Directors, the Search Supervisor is expected to manage the client's objectives and manage/oversee the day to day paid search executions. The Supervisor is responsible for...
-
Paid Search Supervisor
4 weeks ago
Toronto, Ontario, Canada OMD Canada Full timePurpose of the role: Working closely with the Directors, the Search Supervisor is expected to manage the client's objectives and manage/oversee the day to day paid search executions. The Supervisor is responsible for managing a team of 2+ individuals and although the role is focused on paid search it is expected that the candidate has a high-level...
-
Paid Search Supervisor
6 days ago
Toronto, Ontario, Canada OMD Canada Full timeGet AI-powered advice on this job and more exclusive features.Working closely with the Directors, the Search Supervisor is expected to manage the client's objectives and manage/oversee the day to day paid search executions.The Supervisor is responsible for managing a team of 2+ individuals and although the role is focused on paid search it is expected that...
-
Paid Search Supervisor
20 hours ago
Toronto, Ontario, Canada OMD Canada Full timeGet AI-powered advice on this job and more exclusive features.Working closely with the Directors, the Search Supervisor is expected to manage the client's objectives and manage/oversee the day-to-day paid search executions.The Supervisor is responsible for managing a team of 2+ individuals and although the role is focused on paid search, it is expected that...
-
Paid Search Supervisor
12 hours ago
Toronto, Ontario, Canada EIE Training Centre Full timeWorking closely with the Directors, the Search Supervisor is expected to manage the client's objectives and manage/oversee the day-to-day paid search executions.The Supervisor is responsible for managing a team of 2+ individuals and although the role is focused on paid search, it is expected that the candidate has a high-level understanding of the total...
-
Paid Search Strategist
11 hours ago
Toronto, Ontario, Canada EIE Training Centre Full timeJob DescriptionThe Paid Search Supervisor is responsible for managing a team of 2+ individuals and overseeing the day-to-day paid search executions. The role requires a strong understanding of paid search fundamentals, ad serving and tagging technology, data analysis, and communication to drive performance results.Key responsibilities include participating...
-
Paid Search Strategist
12 hours ago
Toronto, Ontario, Canada OMD Canada Full timeAbout the RoleWe are looking for a motivated and experienced Paid Search Supervisor to join our team at OMD Canada. As a senior member of our digital marketing group, you will be responsible for managing and overseeing the day-to-day paid search executions for our clients.You will lead a team of 2+ individuals in managing client objectives, campaign set up,...
-
Paid Search Strategy Manager
6 days ago
Toronto, Ontario, Canada PHD Full timeThe RoleThe Supervisor will be responsible for managing a team of digital professionals focused on paid search. The ideal candidate has a high-level understanding of the total digital ecosystem and the roles each digital platform plays in consumers' daily lives. Key to this role is having a strong understanding of paid search fundamentals, ad serving and...
-
Paid Search Campaign Manager
3 days ago
Toronto, Ontario, Canada OMD Canada Full timeAbout Our TeamWe are a fast-paced and results-driven team at OMD Canada, and we are looking for a talented Paid Search Supervisor to join us. As a key member of our team, you will be responsible for managing a team of paid search professionals and overseeing the day-to-day execution of paid search campaigns.Your ResponsibilitiesDevelop long-term execution...
-
Paid Search Supervisor, SEM, Contract
4 weeks ago
Toronto, Ontario, Canada Critical Mass Full timeAs Paid Search Supervisor (SEM), you will lead the creation, execution, and optimization of paid search campaigns for a major international brand. Acting as the strategic SEM lead, you'll oversee account structure, budget and bid management, and ongoing performance optimization. You will provide leadership to your team, collaborate across departments, and...
-
Paid Advertising Supervisor
5 days ago
Toronto, Ontario, Canada PHD Full timeAbout this RoleThe Search Supervisor is a key member of our team, responsible for driving paid search campaigns that deliver results for our clients. This position requires a strong understanding of paid search fundamentals, ad serving and tagging technology, data analysis and communication to drive performance results.Responsibilities:Manage client...
-
Supervisor, Search
1 week ago
Toronto, Ontario, Canada PHD Full timeWorking for PHD CanadaPHD Canada With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands.Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.We are a...
-
Supervisor, Search
1 week ago
Toronto, Ontario, Canada PHD Full timeWorking for PHD Canada PHD Canada With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands. Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients. We are a...
-
Paid Search Strategist
1 week ago
Toronto, Ontario, Canada President's Choice Bank Full timeWe are seeking a highly skilled Paid Search Strategist to join our Digital Acquisition team. As a key member of our team, you will develop and execute data-driven search engine marketing (SEM) campaigns across multiple platforms to drive business outcomes.The successful candidate will have a strong background in Paid Search and a passion for data-driven...
-
Paid Search Expert
2 days ago
Toronto, Ontario, Canada President's Choice Bank Full timeJob DescriptionWe are seeking an experienced Paid Search Expert to join our Digital Acquisition team. As a Paid Search Expert, you will be responsible for developing and executing data-driven search engine marketing (SEM) strategies across multiple platforms to drive business outcomes.You will manage and optimize paid search campaigns, collaborate on SEO...
-
Search Advertising Supervisor
3 days ago
Toronto, Ontario, Canada OMD Canada Full timeAbout the JobWe are seeking a highly skilled Paid Search Supervisor to join our team at OMD Canada. As a key member of our team, you will be responsible for managing a team of paid search professionals and overseeing the day-to-day execution of paid search campaigns.Key QualificationsBachelor's degree in marketing, advertising or communications, MIS or stats...
