Supervisor, Search

4 weeks ago


Toronto, Ontario, Canada PHD Full time

Working for PHD Canada

PHD Canada With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Some additional benefits you get by being part of PHD include:

· Learning: Both in person with your manager, within the agency and through an online platform that brings internal learning and external learning together 24/7.

· Events organized by the social committee throughout the year

· Big Hugs – PHD's very own CSR initiative driven by our people and their passions for the greater good

· Access to industry events

· Discounted Gym membership

· Flex Health benefits

· OMG mentorship program

For further information on PHD culture, please visit or Instagram/phdcanada to see what we are about.

Purpose of the role:

Working closely with the Directors, the Search Supervisor is expected to manage the client's objectives and manage/oversee the day to day paid search executions. The Supervisor is responsible for managing a team of 2+ individuals and although the role is focused on paid search it is expected that the candidate has a high-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers. Key to this role is having a strong understanding of paid search fundamentals, ad serving and tagging technology, data analysis and communication to help drive performance results for PHD clients. This position will work closely with the Account Management and the Client Strategy & Development teams. A successful supervisor will need to provide analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

The Search Supervisor manages a team usually composed of one to two levels of employment:

- Senior Managers and Managers

- Assistants

Your Responsibilities

· Lead a team responsible for compiling data across Paid Search platforms including analysis for insights, optimizations and future strategy development

· Create weekly/monthly reporting templates focused on showcasing client KPIs

· Work closely with internal teams to develop pre-project measurement plans and post-mortem project analysis in order to develop specific and actionable recommendations.

· Demonstrates strategic insight to develop long term execution plans from client's stated business objectives and lead the implementation of those plans

· Oversee training and mentoring of Managers and Assistants

· Present strategy and performance to clients explaining rationale and key insights

· Campaign budget pacing

· Oversee development of keywords and ad copy following PHD and client-specific best practices

· Co-ordinate the upload and launch campaigns in appropriate platforms within team

· Perform thorough quality checks to ensure accuracy of set up across team

· Oversee campaign billing information into Prisma billing system and assist in input when needed

· Monitor client, competitor and industry changes

· Support ad-hoc data requests for forecasting, billing, promotional performance, etc.

· Utilize campaign management tools to execute campaigns and improve overall performance

· Build and maintain productive working partnerships with vendors, client teams, and agency partners/teams.

Core Competencies

· Leadership/team building and mentoring capabilities


• Strong understanding of paid search platforms


• Strategic ability (Insight)


• Creative thinker


• The ability to work and prioritize within timelines


• Industry tools (DDS, Vividata, Prisma, etc)


• Professionalism


• Excellent presentation + communication skills


• Problem solving ability


• Sound judgment

Key Qualifications

Management Experience:

· 3+ years in a management role; must be comfortable managing a team of 2 or more employees.

· Must follow agency process to support/push continued adherence to facilitate workflow and manage expectations.

Media Experience

· 3+ years paid search experience

· Understanding of client/agency finance processes.

· Knowledge of an adserving platform such as CM, Kenshoo, Marin, etc is a non-negotiable.

· Knowledge of Google Analytics or social campaign management tools is a plus

· Must be proficient in media terminology, media math, and reach and frequency calculations.

· Additional skill sets would include familiarity with Attribution Modelling

· Understanding of post-click tagging and how it relates to client KPIs

· Strong understanding of Microsoft Office suite with focus on basic Excel and Powerpoint skills

Education Requirements

· Relevant University Degree or College Diploma

PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.


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