Principal Product Marketing Manager, Growth

Get AI-powered advice on this job and more exclusive features. Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.Company DescriptionDropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you. Team DescriptionThe Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights. Role DescriptionDropbox is hiring a Principal Product Marketing Manager to independently own end-to-end growth for Dropbox Core. You’ll set the strategy and drive hands‑on execution across product, packaging/paywalls, and channels—to turn trials into long‑term, paying usage.You’ll define who we win with and why, design habit‑first onboarding and lifecycle programs, and partner closely with Growth PM, Engineering, Design and PMM teams to ship fast, measurable experiments. You’ll use research and funnel data to choose bold bests, back them with clear messaging, and clean instrumentation, and protect trust with sensible guardrails. Success means meaningful lifts in TPCR, D7/30 retention, feature adoption, and multi‑product attach—and leaving behind a repeatable growth system that compounds. This high‑visibility role calls for an autonomous builder‑storyteller who writes crisp copy, reads the metrics, explains trade‑offs to execs, and moves fast with judgement. Responsibilities Serve as the growth PMM lead for Dropbox Core, partnering directly with Product, Design, Engineering, and Data Science to set the growth thesis & KPIs. Own the funnel narrative (ICPs, jobs, value props), and the story that carries users from awareness → Aha → habit → expansion. Build habit‑first onboarding & lifecycle (web, in‑product, email/push) with role‑aware messaging (admin vs. member). Run experimentation end‑to‑end: Hypotheses, instrumentation, A/B/n design, reads, and scale/no‑scale calls with PM. Drive expansion & monetization: Upgrade paths, over‑quota journeys, multi‑product attach; propose/paywall & packaging tests with P&P PMM. Internationalize & integrate: adapt programs for target geos; ship plays that activate value. Stitch GTM: create a single plan that coordinates paid, LCM, prompts, and web surfaces; set cadences and DRIs. Insight to roadmap: synthesize market/win‑loss/qual+quant signals into clear asks for PM and design. Collaboration & decision rights (with PM): PMM owns who/why/story, onboarding/lifecycle, funnel KPIs, hypotheses, and comms. PM owns product changes, build/flags, rollout mechanics. Shared: prioritization, guardrails, and scale decisions grounded in metrics. Requirements 7+ years in PMM/Growth for B2B SaaS or high‑volume productivity; 3+ years owning a self‑serve/PLG funnel end‑to‑end. Proven impact: Shipped programs that lifted TPCR, D7/D30 retention, attach/upsell, and/or ARPU—with crisp readouts. Autonomous operator: Sets growth thesis and personally drives strategy → experiments → scale with PM/Eng/Design. Experiment fluency: Hypothesis design, causal thinking, and clear decision docs. Data literacy: Comfort with dashboards and defining metrics, not just reading them. Lifecycle & onboarding: Designed multi‑surface programs (in‑product prompts, web, email) with admin/member specificity. Positioning & copy excellence: Sharp value props, UX/lifecycle copy, and exec‑ready narratives and readouts. Packaging/paywalls: partnered on plan framing, upgrade paths, and pricing tests that grow revenue without harming retention. Cross‑functional influence: Experience running growth cadences with PM, Eng, Design, Data, and IM/Web. Align DRIs and trade‑offs. Preferred Qualifications Domain depth in file sync & share, collaboration, or workflow SaaS; PLG and sales‑assist experience. AI feature marketing (attaching to core workflows; educating on value/limits). Shipped reverse trials, plan/packaging refreshes, or paywall migrations at scale. Built programs for sharing/permissions clarity, over‑quota monetization, or multi‑product attach. Portfolio with 3–5 experiment readouts and lifecycle assets (before→after, impact, scale plan). Led pods or mentored PMMs; influence at Director/VP level. Globalization/localization and accessibility‑minded writing; external storytelling a plus. Bachelor’s degree in Marketing, Business, Communications, or related field (advanced degree a plus). CompensationCanada Pay Range$168,300—$227,700 CADThe range listed above is the expected annual salary/OTE for this role, subject to change.Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). BenefitsDropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to: Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more Mental health and wellness benefits Monthly Internet Allowance Intern Social Stipend Annual Emerging Talent Summit, travel and hotel accommodations provided Additional Benefits Details Are Available Upon Request. Where group plans are not available, allowances may be provided Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. See our AI philosophy. Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox. Seniority level Seniority level Not Applicable Employment type Employment type Full‑time Job function Job function Marketing Industries Software Development, IT Services and IT Consulting, and Technology, Information and Internet Referrals increase your chances of interviewing at Dropbox by 2x Get notified about new Product Marketing Manager jobs in Canada. #J-18808-Ljbffr