Marketing Product Specialist
1 week ago
In this role, you will contribute to developing and executing campaigns to support product launches and effectively communicate the value of Explorance solutions to our target audiences through compelling messaging, content writing, and go-to-market (GTM) enablement.
What you will do as our new Product Marketing Specialist
- Develop a deep understanding of buyer and user pain points as well as Explorance's solutions
- Conduct and consolidate buyer and competitor research to gather insights, maintain updated industry knowledge, and share findings regularly with Product, Sales, and Marketing teams.
- Build market-facing assets that communicate the value and benefits of Explorance solutions to our target audience
- Align with the GTM teams' needs by gathering feedback on assets and campaign initiatives
- Develop creative campaigns, messaging, and assets around features, functionality, and new innovations
- Own the planning and execution of the GTM strategy for product launches through cross-functional collaboration with the Product, Sales, and Marketing
What you will bring to the role
- Exceptional writing skills in English, French a plus
- Knowledge of marketing and/or product marketing writing methodologies and strategies
- Knowledge of how to optimize written content for both consistencies of message and SEO
- Ability to thrive in a team-oriented environment and flexible enough to respond to changing needs
- Obsessive attention to details and excellent communication skills
- Able to work collaboratively cross-functionally and carry out tasks independently
- Degree in English, marketing, communication or equivalent
- 1-2 years of marketing experience – content marketing or product marketing preferred
- Strong organizational, planning, and project management skills
- Strong editing and proofreading skills
Nice to Have
- Technical writing experience
- Experience with HubSpot and Salesforce
- Graphic design experience
- Experience in B2B SaaS company
- Professional-level writing in French
Other Requirements
- Only apply if you are a Montreal (or surroundings) resident. Please note that this role will eventually require full commitment to in-office presence.
At Explorance, we take inclusion to heart and live it each day. We put the ‘human’ first in everything we do and take pride in our authenticity and culture of inclusion. We therefore encourage persons of any race, religion, ethnicity, gender identity, sexual orientation, age, immigration status, disability or other applicable legally protected characteristics to apply. We make employment-related decisions without regard to any of these characteristics. com or connect on LinkedIn, Facebook, and X.
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