Manager, Brand and Creative Services
4 weeks ago
Manager, Creative Content - 2402920
At Raymond James, we develop, we collaborate, we decide, we deliver, and we improve together.
Raymond James Ltd. is Canada’s leading independent investment dealer offering high-quality investment products and services to Canadians seeking customized solutions to their wealth management needs.
This role is responsible for leading the creative, visual, and mixed-media storytelling for marketing content and campaigns. Reporting to the AVP, Content Marketing, you will collaborate within the Canadian and US marketing teams to bring our stories and content to life leveraging the Raymond James Brand.
This important role requires an understanding of wealth management marketing, how to apply brand architecture, and the ability to adapt designs to meet the requirements of different channels and audiences.
- Collaborate with the marketing team to develop and execute creative assets in support of content including design, graphics, video, and other forms of mixed media where required.
- Develop a deep understanding of business objectives, target audiences, and the marketing and content strategy to deliver compelling designs and visual assets that help deepen advisor and client understanding and engagement with our content.
- Apply Raymond James brand standards to all design work adapting as appropriate to the Canadian market or special requirements pertaining to the strategy, audience, region, and accessibility.
- Draw on insights provided by marketing to create powerful visual assets that leverage audience insights and connect the audience to the RJL brand.
- Adapt and customize design to address the requirements of different distribution channels including our website, social, and other firm channels.
- Contribute to a seamless user experience across all design products.
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