Strategic Brand and Creative Leader

1 week ago


Old Toronto, Canada Prodigy Education Full time

At Prodigy Education, we are seeking an experienced Strategic Brand and Creative Leader to spearhead the refinement and implementation of a cohesive brand strategy that aligns with our overarching mission and values. This role will involve developing a comprehensive brand strategy, defining and communicating the brand's positioning, messaging, and value proposition, and ensuring alignment with organizational goals.

About the Role

The successful candidate will have extensive experience in brand and creative management, with a proven track record of delivering on-time and on-budget deliverables. They will be responsible for overseeing the development of creative assets, managing a portfolio of content development, and overseeing a team of creatives. Additionally, they will be accountable for budget and resource management of creative freelancers and agency partners.

Key Responsibilities
  • Develop a comprehensive brand strategy that unifies the mission, values, and unique strengths of Prodigy for each of our target customers
  • Define and communicate the brand's positioning, messaging, and value proposition
  • Oversee the development of creative assets that resonate with target audiences and reinforce brand positioning
  • Manage a portfolio of content development including graphic, video, and photography
  • Accountable for budget and resource management of creative freelancers and agency partners
Requirements
  • Extensive brand and creative experience with in-depth knowledge of brand strategy development, positioning, and brand identity management
  • Proven project management skills, delivering on-time and on-budget deliverables
  • Change management experience with implementing new brand strategy in a multifaceted, complex environment
  • Strong interpersonal skills and relationship-building capabilities within cross-functional structures

Our estimated salary range for this position is $120,000 - $180,000 per year, depending on experience. If you are a motivated and experienced professional looking to make a meaningful impact, please submit your application.



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