CRM Manager

About Us Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution. Since our inception in 2014, we've scaled to a $2 billion valuation and serve over 300,000 businesses and more than 2 million employees across six countries. The EH Way We are Mission First – everything we do is driven by our Mission. We are Remote First – we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy. We are AI First – we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scale. We are Apolitical – we do not take a position on political or social topics unless it relates to our Mission. We live by our values – we role‑model our values 100% of the time. We expect high performance – we set a high standard and are not satisfied with being average. This Role As a CRM Manager, you will report to our VP of Marketing for Canada and will be instrumental in crafting communication and lifecycle journeys to support our B2B customers & prospects through their Employment Hero journey, as well as our emerging B2C users as part of our recruitment offering. Your key focus areas include: Create, build, test, execute, analyze and refine the development of lifecycle automated nurture programs using Marketo. Understand our data and how it is integrated into our MarTech stack to aid segmentation build. Stay on top of changes to the digital landscape such as privacy regulation and best practices for email sends. Assist with reporting & optimization of existing campaigns & programs, and communicate the value of campaigns to wider teams. Create relevant content for Email & In Platform communications, translating technical information into easily understood language that prospects respond to. Utilize best-in-market MarTech, including automated systems and analytics platforms. Prior experience on Marketo is required; knowledge of Braze and Salesforce is also required. Work closely with the wider marketing team in Canada to execute strategies and surface opportunities to better engage customers and prospects. Who you are Experience with Marketo, Braze and Salesforce (or similar CRM/marketing automation platforms). Ability to work in a fast‑paced, agile environment (experience in B2B and ABM a plus). Proven hands‑on experience setting up marketing automation and workflows. Experience with A/B and multivariate experiments and up‑to‑date with the latest trends and best practices in online marketing and measurement. Analytical skills and data‑driven thinking, proficient in reporting campaign effectiveness. 5‑7 years experience in a direct marketing or related professional environment. Ability to work independently in a remote‑first environment and meet agreed deadlines. What we can offer Remote work with flexibility to own your time and impact. Access to cutting‑edge tools to amplify your work, knowledge and outputs. Ambitious, outcome‑driven colleagues who challenge you to do the best work of your life. Employee share options (ESOP) in one of the world's fastest‑growing tech companies. Access to a wide range of benefits, including a generous parental leave policy, subsidised egg‑freezing, a WFH office expense budget, and outstanding learning & development opportunities. At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: employmenthero.com/legals/applicant-policy/. Employment Hero celebrates diverse perspectives and experiences. We invite people of all backgrounds and identities to apply for this position. #J-18808-Ljbffr