Market Sales Leader

4 weeks ago

Brampton, Ontario, Canada Canada Bread - Bimbo Full time
About Us

As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products, and snacks.

We produce and distribute more than 1,000 products across 18 brands Canadians know and trust, like Dempster's, Villaggio, POM, Bon Matin, Stonemill, Natural Bakery, Takis, Thomas', Little Bites, Vachon, Hostess, and more.

Hiring Requirements:

The Market Sales Leader (MSL) is responsible for achieving profitable sales growth, people growth, market share growth, customer relationship, and brand health by ensuring critical field sales initiatives are developed, managed, and executed effectively in the regional marketplace.

Key Accountabilities
  • Understands, embodies, and leads Direct Store Delivery Excellence (DSDE) practices and acts upon the vision and values of Bimbo Canada on a daily basis.
  • Exemplifies the characteristics of Bimbo Canada and its brands and extends those brand values through daily activities and leadership and interactions in the workplace.
  • Establishes team goals and communicates them to help achieve performance targets.
  • Fosters an atmosphere of continuous improvement to include the development of self, teams, and work processes.
Roles & Responsibilities
  • Reviews existing business and sets goals that incorporate current and new business opportunities to achieve the gold standard.
  • Communicates plans and conducts reviews quarterly with business partners to identify opportunities and action plans.
  • Develops core competencies of merchandising and selling for business partners through coaching and consistent performance feedback.
  • Ensures Independent Operators maintain compliance to Bimbo Canada's Standard Business Terms (SBT) and payment due balances policies.
  • Supports achievement of zero workplace injuries by performing safety observations and executing safety awareness programs.
  • Creates an engaged, frontline-focused sales culture through consistent prioritization of independent operators' capabilities, needs, and business growth.
  • Ensures the successful completion of Leader Standard Work across the team.
  • Leads consistent execution of the DSD Excellence world-class sales practices in the market.
  • Ensures sales growth and profitability by inspiring sales leaders to achieve world-class merchandising and gold standard practices while building customer relationships that align with planned store-level growth goals.
  • Provides input and support toward marketing initiatives for the region.
Selling Capabilities
  • Achieves KPIs for territory: revenue, VCM, returns, compliance, store selling, and average displays.
  • Utilizes data tools to analyze business and identify store-level opportunities.
  • Utilizes iPad and sales data on a daily basis to drive effective decisions at store.
  • Establishes and maintains strong customer relations exceeding customer expectations.
  • Monitors results against plan and takes appropriate actions to achieve objectives.
  • Shares performance data with store and I/Os.
Retail Best Practices
  • Consistently follows all the steps of store visit and the Golden Path Tour in store.
  • Utilizes DSDE Shelf Best Practice to ensure adherence to brand and store planograms.
  • Utilizes DSDE Display Best Practices to drive optimal sales and world-class merchandising presentation.
  • Creates and acts upon secondary display opportunities within store to meet DSDE Optimal Display Placements.
Performance Measures
  • Sales vs. plan.
  • Returns vs. plan.
  • Delivery of consistent sales execution plans in a territory.
  • Account development achievement vs. goal (i.e., distribution, promotion, merchandising).
  • Improve SOP compliance in region.
  • Report on execution of all promotions and new products to RSL.
Key Behavioral Competencies
  • Sales Leader Core Competencies:
    • Ensures operational capabilities within field sales team.
    • Empowers and involves field sales team.
    • Engages and develops field sales team.
    • Expects ownership and accountability with field sales team.
    • Encourages and recognizes field sales team.
    • Provides vision and champions change.
    • Leads by example/builds credibility.
    • Solves problems and makes profitable decisions.
    • Influences and inspires.
  • Market Sales Leader Specific Competencies:
    • Expands business value/opportunities.

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