Assistant Brand Manager

1 week ago


Quebec, Canada Eidos-Montréal Full time
p>December 4, 2024

Brand Marketing Manager

Reports to : Marketing Director

Full time – Permanent

Eidos-Montréal Brand Marketing team manages the overall identity of the studio's brands. It is integrated with internal development teams and works alongside them to ensure the global development of all the studio's franchises. Under the supervision of the Marketing Director, the Brand Marketing Manager is responsible for one (or several) of these franchises and their various iterations.

What you will do

  • Participate to the c reat ion and execut ion of global launch plans designed to maximize awareness, visibility and ROI for the brand:
  • Help define the communication strategy with the PR manager and the Community Manager including events, communication channels and assets rollout plan;
  • M anage budget re quirements to support the plans under the supervision of the Marketing Director ;
  • Be responsible for the creation of all the assets defined in the launch plan, including (but not limited to) trailers, screenshots and artworks;
  • Create the visual identity (name, logo, key art) and advertising campaign;
  • Work with creative agencies and internal services to guarantee the quality and timely delivery of assets;
Prepare the relevant marketing documentation such as Brand plans and Post-Mortems, and communicate to all global stakeholders;Establish constant dialogue with the development and Performance Marketing team s to ensure alignment on the creative brand vision, marketing & business objectives and their implementation in the design of the games;Manage the "Brand Marketing " budget from the franchise(s) under the supervision of the Marketing Director ;Champion, evangelize and represent the brand both internally and externally with key business partners;Attend trade & consumer shows worldwide as required;Develop and share a broad understanding of market trends and best practices within the game industry, and comprehensive knowledge of benchmark competitors across all genres and platforms;Manage the lifecycle of the products, through ongoing monitoring of live performance, analysis of KPIs and constant optimization;Manage partnerships and Licensing deals with the partners and in relation with the Finance / Outsourcing and Legal departments from the company;Help coordinate efforts with other brand teams located at publishers;Potentially oversse and distribute tasks effectively among Brand Marketing Coordinators and Brand Marketing Artists, taking into account their qualifications and skills;Participate in the recruitment process of the brand marketing team .

What you bring

  • University degree in Marketing, Communication, Business, or equivalent training/ experience;
  • 5 years+ marketing experience, preferably in the entertainment industry, with an excellent and proven experience of strategic and brand marketing;
  • Experience with AAA video games in a global/international position;
  • Strong knowledge and understanding of the video game market.
  • Be a solid team player;
  • Flexible work schedule: because unexpected events are part of life when you are sick or need personal days;

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