Global Head, Strategic Marketing

2 weeks ago

Golden Horseshoe, Canada LHH Full time
h3>Global Head, Strategic Marketing & Customer Experience

Part Time / Full Time

Armstrong Fluid Technology is a global leader and innovator in the design, engineering, and manufacturing of sustainable, energy-efficient systems in support of demand-based control, digitalization, fluid flow, and heat transfer for customers in a wide variety of industries. Their reputation and brand are synonymous with innovation, collaboration, and exceptional customer experiences.

ABOUT THE ROLE

The Global Head of Strategic Marketing & Customer Experience reports to the CEO or another C-level position and plays an important and broad influential role in the overall business of the organization. This role is responsible for helping the organization build, propagate, and implement its brand, both externally and internally, through initiatives, actions, and experiences, and oversees how customers and the market experience Armstrong’s value proposition.

The Global Head of Strategic Marketing & Customer Experience will oversee the following areas:

  • Marketing and communication efforts across the Americas, EMEA, UK, and APAC territories.
  • Design and creation of digital, print, and other assets including the corporate website and social media platforms.

    Brand & Design

    • Design the Armstrong brand according to the company business strategy and provide guidance to all sales regions and Armstrong affiliates to ensure branding is globally aligned and consistent across all customer touchpoints.
    • Set the brand management and company image strategy across various company and strategic projects ensuring continuity and consistency.
    • Evaluate the effectiveness of brand messaging across all media platforms.

    Marketing & Communications

    • Create a messaging strategy to enhance and protect Armstrong interests globally.
    • Develop, implement and manage strategic marketing and communications campaigns.

    Leadership

    • Define, in collaboration with the sales directors, the annual marketing & communication budget.

    PROFESSIONAL QUALIFICATIONS AND EXPERIENCE:

    • Master’s/Bachelor's degree in branding, marketing and communications, or equivalent business training, required.
    • Mechanical engineering degree, an asset.
    • A brand strategy and marketing leader with strong business acumen.
    • Exceptional at change management, relationship building, and collaboration.

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