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Global Head of Strategic Marketing and Customer Experience

2 months ago

Golden Horseshoe, Canada LHH Full time
About the Role

The Global Head of Strategic Marketing and Customer Experience will play a pivotal role in shaping the company's overall business strategy, global market presence, and brand narrative. This position reports directly to the CEO or another C-level executive and is responsible for developing and implementing a comprehensive brand strategy that aligns with the company's vision and mission.

Key Responsibilities
  • Brand Strategy and Development
    • Design and implement a global brand strategy that reflects the company's values, mission, and vision.
    • Develop and maintain a consistent brand voice and tone across all marketing channels.
    • Collaborate with cross-functional teams to ensure brand consistency across all customer touchpoints.
  • Marketing and Communications
    • Develop and execute marketing campaigns that drive business growth and revenue.
    • Manage and maintain the company's global communications strategy, including internal and external communications.
    • Collaborate with regional sales directors and offering managers to develop go-to-market strategies and marketing collateral.
  • Leadership and Team Management
    • Lead and manage a high-performing team of marketing professionals.
    • Develop and implement training programs to enhance team skills and knowledge.
    • Collaborate with functional leaders to define and manage the annual marketing and communication budget.
Requirements
  • Education
    • Master's or Bachelor's degree in marketing, communications, or a related field.
    • Prior experience in a B2B manufacturing environment is highly desirable.
  • Experience
    • Proven track record of success in developing and implementing brand strategies that drive business growth.
    • Exceptional leadership and team management skills, with the ability to build and mentor high-performing teams.
    • Strong business acumen and ability to collaborate with cross-functional teams.
  • Skills
    • Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
    • Strong analytical and problem-solving skills, with the ability to develop and implement data-driven marketing strategies.
    • Ability to work in a fast-paced environment and adapt to changing priorities and deadlines.