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Global Head, Strategic Marketing
2 months ago
Part Time / Full Time
Armstrong Fluid Technology is a global leader and innovator in the design, engineering, and manufacturing of sustainable, energy-efficient systems in support of demand-based control, digitalization, fluid flow, and heat transfer for customers in a wide variety of industries. Their reputation and brand are synonymous with innovation, collaboration, and exceptional customer experiences.
ABOUT THE ROLE
The Global Head of Strategic Marketing & Customer Experience reports to the CEO or another C-level position and plays an important and broad influential role in the overall business of the organization. This role is responsible for helping the organization build, propagate, and implement its brand, both externally and internally, through initiatives, actions, and experiences, and oversees how customers and the market experience Armstrong’s value proposition.
The Global Head of Strategic Marketing & Customer Experience will oversee the following areas:
- Marketing and communication efforts across the Americas, EMEA, UK, and APAC territories.
- Global Communications both internal & external.
- Design and creation of digital, print, and other assets including the corporate website and social media platforms.
- Media relations, employee communications, and all special events.
KEY DELIVERABLES:
Brand & Design
- Design the Armstrong brand according to the company business strategy and provide guidance to all sales regions and Armstrong affiliates to ensure branding is globally aligned and consistent across all customer touchpoints.
- Set the brand management and company image strategy across various company and strategic projects ensuring continuity and consistency.
- Evaluate the effectiveness of brand messaging across all media platforms.
Marketing & Communications
- Create a messaging strategy to enhance and protect Armstrong interests globally.
- Develop, implement and manage strategic marketing and communications campaigns.
- Build and drive lead generation programs to enable sales.
- Ensure coordinated media campaigns for Armstrong affiliates.
Leadership
- Define, in collaboration with the sales directors, the annual marketing & communication budget.
- Build, manage and mentor a collaborative and high-performing global team.
PROFESSIONAL QUALIFICATIONS AND EXPERIENCE:
- Master’s/Bachelor's degree in branding, marketing and communications, or equivalent business training, required.
- Mechanical engineering degree, an asset.
- Preference for candidates with experiences in sustainability and services.
- A global strategist who drives innovation and creativity.
- A brand strategy and marketing leader with strong business acumen.
- A results-driven professional with expertise in developing and implementing growth-oriented business strategies.
- Exceptional at change management, relationship building, and collaboration.
