Senior Director, Brand and Marketing

2 days ago


Kitchener, Canada ApplyBoard Full time
p>ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support. Role Purpose:

The Senior Director Marketing is responsible for leading a global team of marketers to drive brand and customer growth for ApplyBoard. This person will drive the development and execution of the marketing strategy for Students, Recruiters and Schools across all markets, channels and tactics. Success will be defined by the delivery of brand and customer outcomes that drive the commercial growth of ApplyBoard.

  • Lead the global integrated marketing team to deliver brand, customer and commercial growth.
  • Define the global marketing strategy, including objectives, KPI’s, budget, priorities and campaigns with programs across a diverse set of countries and customer segments.
  • Develop and execute marketing campaigns across all channels and stages of the customer funnel.
  • Define the role of brand within the marketing strategy that grounds ApplyBoard as leader in the category.
  • Lead the development and optimization of an always on customer lifecycle marketing program.
  • Define global / local strategy for maximum impact across key markets, working closely with the regional sales and operations teams to determine scaled resources and support.
  • Lead data, tech driven approach to campaign execution and optimization.
  • Manage, mentor and inspire the team to achieve their goals, to contribute to the business and to develop, learn and grow while they build a successful marketing career at ApplyBoard.
  • Play a leadership role within the Marketing Team by contributing to building a high-performance team renowned for accountability, executional excellence, business impact and teamwork.
Experience and Skills:
  • 15+ years marketing experience.
  • Degree qualified in Marketing, Business and/or Commerce (preferred not mandatory).
  • Highly creative with ability to inspire and motivate others.
  • Highly structured, with strong planning and prioritization skills.
  • Experience in driving organizational change management programs.
  • Ability to manage ambiguity and constant change in a patient and mature manner.
  • Flexible work arrangements and the ability to work from anywhere.
  • Personal Spending Account (PSA) Program.


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