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Creative Lead Designer

1 month ago

Mississauga, Canada World Vision Canada Full time
At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Life in all its fullness for every child.

You will experience Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:

For Children. br>

Position: Lead, Brand Designer

Reports to: Head of Design

Position Term: Full Time Permanent

Primary Location: Mississauga, Ontario, Canada

Workplace Type: Remote

We are seeking a dynamic and innovative Lead Brand Designer for our Mass Market activities and Digital Products. This pivotal role will report directly to the Head of Design and play a critical role in steering our brand platform. In collaboration with our creative agency of record, the successful candidate will be instrumental in shaping the visual impact and storytelling for all brand and marketing initiatives, ensuring they align with our mission and brand values.

This role involves leading design projects and fostering a vibrant design community of practice within the organization. While direct reports from other teams are not part of this role’s immediate structure, the Lead Brand Designer will serve as a mentor and support system for designers across various business units, facilitating knowledge sharing and contributing to design excellence.

  • Design Leadership and Strategy : Lead the implementation and operation of the brand platform for all marketing-related activities, ensuring alignment with our organizational goals and user needs. Lead the end-to-end design process including, but not limited to, creative direction, conceptual art development, mood boards, and brand narratives. Proactively prioritize design work to optimize and maximize its impact on business objectives.

  • Brand Design Craft: Serve as a role model whose taste other designers look up to. Contribute to and uphold design standards and guidelines as they relate to our brand platform. Expertly craft end-to-end design solutions with a holistic approach that increases brand clarity, cohesion, positive association, loyalty, and recognition.

  • Brand Consistency : Work closely with the Head of Design and the Brand & Marketing team to ensure that our brand is translated and applied consistently across all internal and external touchpoints.

  • Community of Practice : Support a Brand Community of Practice within the organization, fostering an environment of learning, sharing, and collaboration among designers across different teams and business units.

  • Cross-functional Collaboration : Lead cross-functional teams through the creative process to infuse the brand strategy in developing specialized campaigns. Ensure design decisions are considered within the greater context across products and platforms and how they are integrated into campaigns and products from the outset.

  • Communication: Present design clearly and engagingly and make abstract concepts easy to understand. Communicate effectively with stakeholders to ensure that design decisions are understood and that they advance the brand strategy and meet business objectives. br>
  • Mentorship and Support : Act as a mentor and source of support for designers within the Brand & Marketing team and across other business units. Encourage professional development and skill enhancement through regular feedback, workshops, and training sessions.