District Sales Manager

Overview Our core purpose is “We are curators of unique brands, bringing elevated food and beverage experiences to Canadians.” Tree of Life Canada ULC is an Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. We are committed to meeting the needs of persons with disabilities. If selected for an interview, we will be happy to work with you to ensure your interview is accessible and accommodation is provided. When your interview is being scheduled, please advise the Recruiter of how we might be able to support your participation. For more information please visit our website at http://www.treeoflife.ca ** NOTE: Reference checks will be conducted for potential candidates and the information collected will be used in making the final hiring decision. Primary Responsibilities The Retail Development Supervisor (RDS) plays a critical leadership role in overseeing a team of Territory Managers responsible for executing sales and merchandising programs across independent and chain grocery customers within a defined geographic area. Reporting to the Retail Development Manager, the RDS is accountable for delivering district-level sales and distribution targets, ensuring retail execution excellence, supporting key customer relationships, and fostering team development. As with all positions at Tree of Life Canada, we expect that all actions will be consistent with Tree of Life Canada’s Mission, Vision and Values. This is a remote position with a home based office. Essential Functions Support and participate in food safety programs including SQF (Safe Quality Food). Directly manage a team of Territory Managers (sales representatives), providing coaching, guidance, and performance feedback to achieve sales, distribution, and execution goals. Oversee daily sales activities within the district, including in-store visits, program compliance, and promotional execution. Support and grow sales with key accounts in the district, including direct account management responsibilities for select customers. Assist with new product launches, in-store merchandising, promotional and sales initiatives. Collaborate with the Regional Sales Manager to develop and implement district sales strategies that align with company goals and customer needs. Analyze sales performance data, identify opportunities and gaps, and take action to improve results at both the team and account level. Ensure execution of company standards including planogram compliance, display quality, pricing, and in-store sales processes. Participate in customer business reviews and contribute to building strong, service-oriented relationships with store owners, operators, and managers. Recruit, train, and develop Territory Managers to ensure high levels of field competency and engagement. Monitor competitor activity and market conditions to inform local tactics and field-level decision-making. Promote adherence to company policies, safety procedures, and operational best practices. Other projects or duties as assigned. Minimum Requirements, Qualifications, Additional Skills, Aptitude 3–5 years of experience in sales or field management in the grocery distribution or CPG industry, preferably in the Canadian market. Demonstrated ability to lead, coach, and motivate a field sales team in a fast-paced, retail environment. Strong relationship management skills with experience in direct account handling. Solid understanding of grocery retail operations, merchandising principles, and promotional execution. Excellent organizational, communication, and problem-solving skills. Data-driven mindset with the ability to interpret sales metrics and apply actionable insights. Proficient with Microsoft Office; experience with CRM or sales tracking tools is an asset. Valid driver’s license with regular travel within the assigned district. Overnight trips are required occasionally. #J-18808-Ljbffr