Digital Performance Marketing Director

1 month ago

Old Toronto, Canada Pala Interactive Full time

Boyd Interactive


Position: Performance Marketing Manager

Location: 1500-2235 Sheppard Ave. E., Toronto, ON M2J 5B5

Work Modality: Hybrid: 3 days per week onsite

Employment Type: Permanent, Full-Time

Reports Into: Chief Marketing Officer (CMO)

Website: www.palainteractive.com


THE COMPANY

Boyd Interactive, the operating division of Pala Interactive Canada Inc., is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets. Boyd Interactive offers a full spectrum of games across all distribution channels (web, download, tablet & smartphone). In Canada, and the US, they offer casino, bingo, and poker games.

Boyd Interactive’s strength is its relentless focus on high-quality, high-functioning, immersive software platforms, and with recent developments in legislation, the online gaming industry is poised for rapid growth.


THE POSITION

Overview

Boyd Interactive is looking for a Performance Marketing Manager to join our marketing team. The ideal candidate will have a passion for performance marketing in particular paid search and possess strong analytical skills to drive successful campaigns.

Responsibilities

  • Developing the yearly acquisition plan and roll out while monitoring the budget and adjust anytime to reach the goals
  • Managing the team, guide and develop them to become specialists in their areas
  • Develop, implement, and constantly monitor the campaigns to optimize the new player acquisition by using all digital channels as Paid Search, Social, ASA, ASO, SEO, Affiliates and Programmatic
  • Manage A / B testing strategies to optimize campaigns and drive ROI
  • Conduct thorough market research and competitor analysis to identify opportunities for acquisition
  • Work closely with cross-functional teams, including product, sales, and customer success, to ensure campaigns align with overall business objectives
  • Stay current with the latest industry trends, changes of Google and Meta and technologies to ensure campaigns

THE CANDIDATE

Essential Qualifications

  • University degree
  • 5+ years of experience in performance marketing and proven success in paid search (Google and Meta)
  • Excellent analytical skills, including experience with Paid Search, A/B testing, and setting up tracking and data-driven decision making
  • Already managing a team or ready to make the next step to guide a team
  • Is a self-starter with strong project management skills and experience working with cross-functional teams
  • Excellent written and verbal communication skills
  • Passion for staying current with the latest digital marketing trends and technologies
  • Experience or interest in iGaming is a plus and managing monthly search budget over $200K

What we offer

  • Competitive salary and benefits package
  • A dynamic and fast-paced work environment
  • Opportunities for career growth and advancement
  • A supportive team culture and opportunities to work on exciting and impactful projects

Job benefits

  • Casual dress
  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • On-site childcare
  • On-site gym
  • Underground parking
  • Paid time off
  • RRSP match
  • Tuition reimbursement
  • Vision care

If you're a driven and analytical digital marketer looking for a challenging and rewarding opportunity, we want to hear from you

#J-18808-Ljbffr

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