Director, Digital Performance and Adoption

2 weeks ago

Old Toronto, Canada Société Financière Manuvie Full time
p>We are seeking a highly motivated and experienced Director, Martech Strategy & Enablement to join our dynamic digital customer experience team. li>Research, recommend, and implement new marketing technology products and tools to improve business performance across channels and products in partnership with marketing leadership, IT and Data partners.Establish KPIs and performance metrics to track the success of marketing modernization initiatives.Regularly report on progress, insights, and recommendations to executive leadership.Stay informed about industry trends and best practices in marketing technology, personalization, and data analytics, and apply relevant insights to drive continuous improvement.MarTech Enablement & Operations
  • Oversee the transition from traditional marketing methodologies to advanced digital marketing techniques, including AI-driven analytics, programmatic advertising, and personalized content delivery.
  • Work closely with solution architects and data team on tool configuration and integrations, ensuring seamless integration between MarTech systems and other business systems to enable data-driven decision-making and personalized marketing efforts.
  • Lead efforts to continuously improve marketing operations through automation, data management, and advanced segmentation techniques.
  • Champion the use of data and analytics to inform marketing strategies, optimize campaigns, and measure ROI.
  • Responsible for ensuring the successful delivery of projects, aligning with the marketing and technology strategy, adhering to project timelines, and leading budgets effectively.
Automation & Personalization Enablement
  • Implement and optimize marketing automation tools to streamline processes, improve lead generation, and nurture customer relationships.
  • Offer specialized advice and consultation to marketing, technology, and business leaders on transformative digital marketing practices. Help shape the digital marketing strategy and activities to drive business growth.
  • Empower business partners to create digital marketing strategies using customer-centric omnichannel journeys. li>
  • Provide guidance, training, and development opportunities to team members to ensure they stay ahead of industry trends and best practices.
  • Collaborate with marketing, distribution, product, sales, and customer service teams to elevate the customer journey by leveraging modern technologies and data insights to deliver personalized, relevant, and timely interactions.
Stakeholder Management
  • Oversee change management and adoption efforts and ensure effective communication and collaboration across teams. Provide guidance and support to business and marketing leaders in leveraging these platforms to achieve their objectives.
  • Establish and maintain strong working relationships with other project workstream leads, business stakeholders, Technology, Operations, peers, subject matter experts and others.
  • Work closely with Risk & Controls to ensure we are operating in a sound environment to protect our customers' consent, preferences and privacy expectations.
  • Collaborate with external partners, such as digital agencies or technology vendors, to ensure that the company's digital experience capabilities are best-in-class and aligned with industry standards.
    • Post-secondary degree in a marketing and/or technology-related field; MBA preferred.
    • 10+ years of validated digital transformation experience.
    • Ability to advocate for customer experience - champion consistent and seamless user experiences across all assets and channels.
    • Strong leadership and project management skills, with experience leading cross-functional teams.
    • Senior knowledge and experience with Adobe and Salesforce platforms, such as Adobe Experience Platform (CDP, CJA, Target, AEM, Enterprise DAM), Salesforce CRM/Service, Marketing Cloud.
    • Validated experience working with Agile development methodologies and project management tools such as JIRA and Confluence.
    • Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, data, and various stakeholders.
    • Consulting or financial services industry experience an asset.
    • Experience with Gen AI use case enablement in marketing an asset.
    • You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
    • You share your humanity, helping us build a diverse and inclusive work environment for everyone.

    Why Join Us:

    • Opportunity to make a significant impact on the company’s web presence and growth.

      At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

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