Brand Manager

Brand Manager Base pay range $99,000.00/yr - $110,000.00/yr Hiring location US: CA, CO, GA, FL, ID, MD, MA, MN, NC, NV, OR, SC, TN, TX, VA, WA (California, Colorado, Georgia, Florida, Idaho, Maryland, Massachusetts, North Carolina, Nevada, Oregon, South Carolina, Tennessee, Texas, Virginia, Washington) Canada Provinces: British Columbia, Ontario, Alberta only About Velora We're excited to share that Aplos, Raisely, and Keela have come together to form one unified company, Velora, with a shared mission: to help nonprofit organizations thrive. While we continue to offer the products you know and love, we now operate as one team, dedicated to making nonprofit work easier, more impactful, and more sustainable. Together, our combined expertise spans fundraising, donor management, financial tracking, and communications—offering a powerful suite of tools designed to reduce complexity so nonprofits can focus on what matters most: making a difference. We're one company with 3 products all servicing customers in the impact space. Working at Velora means that you have the opportunity to build one or across all our products. We have a combination of merged teams and also teams dedicated to one specific product and you can find details about the work through our job descriptions under the “about the role” section. What will you be doing (your role)? The Brand Manager is a critical role that sits at the intersection of brand strategy, content marketing, and deep industry expertise. Reporting to the Director of Marketing, you will be the subject matter expert (SME) responsible for developing and distributing high-value, resonant content for our primary buyers—typically nonprofit finance leaders, bookkeepers, and treasurers. This is a high-impact position where your knowledge of nonprofit finance will be leveraged daily to drive brand authority and lead generation. Subject Matter Expertise & Content Development SME Content Creation: Serve as the in-house expert to create and produce authoritative content (e.g., guides, white papers, blog posts, webinars, checklists) specifically addressing the unique financial and compliance challenges of non‑profits and churches. Audience Resonance: Ensure all content is tailored to resonate deeply with the needs, pain points, and terminology used by nonprofit finance leaders, positioning Aplos as the trusted solution provider. Brand Voice Ownership: Act as a custodian of the Aplos brand voice, ensuring consistency, authority, and empathy across all owned content channels. Internal Enablement: Educate and train internal teams (Sales, Customer Success) on key financial topics to ensure they can confidently discuss complex nonprofit financial matters with customers and prospects. Content Distribution & Integrated Campaign Project Management Distribution Strategy: Develop multi‑channel distribution strategy for content in collaboration with the broader marketing (SEO, social media, email, partnerships, paid channels) to maximize the reach and impact of all content. Lead Generation Focus: Work closely with the demand generation team to optimize content for conversions, driving marketing‑qualified leads (MQLs) and sales pipeline. Performance Analysis: Track and analyze content performance metrics (traffic, engagement, conversion rates) and iterate on the content strategy to drive continuous improvement and ROI. Integrated Marketing Campaign Project Management Campaign Ownership: Act as the Project Manager to lead, plan, and execute end‑to‑end integrated marketing campaigns focused on key nonprofit finance topics (e.g., year‑end reporting, budgeting, compliance changes). Cross‑Functional Coordination: Drive collaboration and timelines across internal teams, including Product Marketing, Design, Demand Generation, and Sales Enablement, ensuring all components (content, landing pages, emails, sales scripts) are delivered on time and align with campaign goals. Define Deliverables: Translate high‑level marketing objectives into concrete content and distribution deliverables for each campaign, maintaining a master content and campaign calendar. Requirements Nonprofit Finance Expertise: 3+ years of direct, hands‑on experience in nonprofit or church accounting, bookkeeping, or finance (e.g., as a staff accountant, bookkeeper, treasurer, or auditor for non‑profits). Content Marketing & Writing: 3+ years of experience in brand management or content marketing, with a strong portfolio showcasing well‑written, complex B2B or specialized content. Audience Translation: Proven ability to translate complex financial and regulatory topics into clear, accessible, and actionable content for a target audience. Data‑Driven Approach: Experience using analytics tools to measure content distribution success and inform strategy. Strong Collaboration: Excellent interpersonal and communication skills for working effectively with cross‑functional teams (Product, Sales, Engineering). Preferred Attributes Experience using fund accounting software (ideally Aplos or a direct competitor). Certification in a relevant field (e.g., CPA, Certified Nonprofit Accounting Professional). Experience managing vendor relationships with designers, writers, and agencies. Benefits 💵 Salary – US $99,000 – $110,000 USD; Canada $90,000 – $105,000 CAD. Base salary compensation will be determined based on factors such as skills, education, experience, and geographic location. 🏝️ Paid Time Off Canada: 4 weeks paid leave plus 11 public holidays, plus an “end of year shutdown” which is an extra 2‑week company holiday; generous paid sick leave. US: Open or paid discretionary time off; 11 public holidays, plus an “end of year shutdown” which is an extra 2‑week company holiday; generous paid sick leave. 🌴 Work remotely – We’re a remote‑first company; live and work wherever you’re happiest. 🤷 Training – We’ll support you when you want to learn new skills or pay for conference or course tickets. ❤️ Health Coverage & Retirement Canada & US: Robust medical, dental, vision, disability, and life insurance coverages; 4% retirement match. If you have any questions or require accommodations in the interview process, please reach out to recruitment@joinvelora.com. Velora's Commitment to Equal‑Employment, Diversity, Inclusion, and Equity We know with diversity comes strength. Aplos, Raisely and Keela provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries IT Services and IT Consulting #J-18808-Ljbffr