Account Director

4 days ago

Laval, Quebec, Canada VML South Africa Full time

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

About the Role:

We are seeking a highly motivated and experienced Account Director to lead our Coca-Cola account in Montreal. This is a pivotal role responsible for the overall strategic direction, client relationship management, and successful execution of integrated marketing campaigns. The ideal candidate will be a strategic thinker, a strong leader, and an excellent communicator with a proven track record of building and maintaining strong client relationships, driving business growth, and delivering exceptional results. Fluency in both English and French is essential for this role.

Key Responsibilities:

  1. Client Relationship Management:
    • Serve as the primary point of contact for senior-level Coca-Cola stakeholders in Canada.
    • Build and maintain strong, trusted relationships with clients, understanding their business objectives, challenges, and opportunities.
    • Proactively anticipate client needs and provide tailored counsel and solutions.
    • Regularly communicate with clients, providing updates on campaign progress, performance, and insights.
    • Lead and facilitate client meetings, presentations, and workshops.
    • Manage client expectations and ensure client satisfaction.
  2. Strategic Leadership:
    • Provide strategic direction and guidance to the internal team, ensuring alignment with client objectives and agency goals.
    • Stay abreast of industry trends, the competitive landscape, and emerging technologies to identify new opportunities for Coca-Cola.
    • Contribute to the development of innovative and creative marketing solutions.
  3. Campaign Management:
    • Oversee the planning, execution, and optimization of integrated marketing campaigns across various channels (e.g., digital, social media, traditional advertising, experiential).
    • Manage project timelines, budgets, and resources effectively.
    • Ensure campaigns are delivered on time, within budget, and to the highest quality standards.
    • Collaborate with internal teams (e.g., creative, media, production) to ensure seamless campaign execution.
    • Monitor campaign performance and provide regular reports and analysis to clients.
    • Lead and mentor a team of account managers and other team members.
    • Provide guidance, support, and training to team members.
    • Foster a collaborative and positive team environment.
    • Delegate tasks effectively and ensure accountability.
    • Conduct performance reviews and provide feedback to team members.
  4. Business Development:
    • Identify opportunities to grow the Coca-Cola account and expand the agency's services.
    • Develop and present proposals for new projects and initiatives.
    • Contribute to the overall growth and success of the agency.
    • Manage account budgets and ensure profitability while ensuring diligent and thorough control of account-related revenue and expenses.
    • Develop and track project budgets.
    • Approve invoices and expenses.

Qualifications:

  • Proven experience in managing large and complex accounts, ideally in the beverage or consumer packaged goods (CPG) industry, with a focus on integrated marketing campaigns.
  • Fluency in both English and French (written and spoken) is essential.
  • Strong understanding of marketing principles, strategies, and tactics.
  • Strong understanding of administrative and finance principles.
  • Strong understanding of the Canadian and Quebec markets.
  • Excellent communication, presentation, and interpersonal skills.
  • Proven ability to build and maintain strong client relationships.
  • Strong leadership and team management skills.
  • Excellent project management and organizational skills.
  • Ability to work independently and as part of a team.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Experience with project management software (e.g., Asana, Jira) is a plus.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

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