Manager, Demand Generation

Get AI-powered advice on this job and more exclusive features.This range is provided by SWTCH. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeCA$90,000.00/yr - CA$110,000.00/yrSWTCH is pioneering EV charging solutions for multifamily and commercial properties across North America. Since 2016, our team of entrepreneurs, energy professionals, and technologists has been focused on unlocking the social, economic, and environmental benefits of widespread EV adoption. Today, our solutions are deployed in tens of thousands of locations — many of which are low-to-moderate income housing — helping to make clean mobility accessible for all.With an expanding footprint across Canada and the U.S., we\'re scaling quickly and looking for mission-driven talent to help accelerate our growth.We\'re seeking a Manager of Demand Generation to power SWTCH\'s next stage of growth. You\'ll own the strategy and execution of multi-channel marketing campaigns designed to generate, nurture, and convert high-quality leads. This is a pivotal role focused on building scalable marketing programs that directly support revenue growth. Reporting to the Director of Marketing, this position is based in Canada. This is a remote position, with a preference for candidates who can work at the Toronto headquarters with a regular cadence. Travel is required for this role for event management duties.Responsibilities:Campaign Development Plan, create, and execute integrated marketing campaigns to generate high-quality leads. Utilize various channels, including digital marketing, content marketing, email marketing, social media, webinars, and events to drive demand.Lead Generation & Nurturing Partner with Sales to define ideal customer profiles, develop strategies to attract and engage prospects, and implement lead scoring and nurture flows to drive conversions.Marketing Automation Utilize Salesforce\'s Marketing Automation platform to streamline lead management, email marketing, and reporting. Build and refine drip campaigns and audience segments to deliver personalized content.Campaign Analytics & Optimization Monitor, measure, and report on campaign performance using marketing analytics tools. Use data-driven insights to refine strategy and improve conversion rates and ROI.Event Strategy & Execution Own SWTCH\'s event portfolio — including industry trade shows, conferences, and hosted events — ensuring strategic alignment, brand visibility, and measurable outcomes. Travel is required to work various events across North America throughout the year.Content Strategy & Collaboration Collaborate with the Manager of Marketing Communications to produce relevant content for every stage of the funnel — blog posts, whitepapers, case studies, webinars, infographics, and moreWho We AreSWTCH is pioneering EV charging solutions for multifamily and commercial properties across North America. Since 2016, our team of entrepreneurs, energy professionals, and technologists has been focused on unlocking the social, economic, and environmental benefits of widespread EV adoption. Today, our solutions are deployed in tens of thousands of locations — many of which are low-to-moderate income housing — helping to make clean mobility accessible for all.With an expanding footprint across Canada and the U.S., we\'re scaling quickly and looking for mission-driven talent to help accelerate our growth.Job OpportunityWe\'re seeking a Manager of Demand Generation to power SWTCH\'s next stage of growth. You\'ll own the strategy and execution of multi-channel marketing campaigns designed to generate, nurture, and convert high-quality leads. This is a pivotal role focused on building scalable marketing programs that directly support revenue growth. Reporting to the Director of Marketing, this position is based in Canada. This is a remote position, with a preference for candidates who can work at the Toronto headquarters with a regular cadence. Travel is required for this role for event management duties.Responsibilities:Campaign Development Plan, create, and execute integrated marketing campaigns to generate high-quality leads. Utilize various channels, including digital marketing, content marketing, email marketing, social media, webinars, and events to drive demand.Lead Generation & Nurturing Partner with Sales to define ideal customer profiles, develop strategies to attract and engage prospects, and implement lead scoring and nurture flows to drive conversions.Marketing Automation Utilize Salesforce\'s Marketing Automation platform to streamline lead management, email marketing, and reporting. Build and refine drip campaigns and audience segments to deliver personalized content.Campaign Analytics & Optimization Monitor, measure, and report on campaign performance using marketing analytics tools. Use data-driven insights to refine strategy and improve conversion rates and ROI.Event Strategy & Execution Own SWTCH\'s event portfolio — including industry trade shows, conferences, and hosted events — ensuring strategic alignment, brand visibility, and measurable outcomes. Travel is required to work various events across North America throughout the year.Content Strategy & Collaboration Collaborate with the Manager of Marketing Communications to produce relevant content for every stage of the funnel — blog posts, whitepapers, case studies, webinars, infographics, and moreRequirements3-5+ years of experience in demand generation, digital marketing, or growth marketing — ideally in B2B tech, cleantech, or sustainability sectorsBachelor\'s degree in Marketing, Communications, Business, or a related field. Equivalent work experience will also be consideredTrack record of building and executing marketing programs that drive pipeline and revenueStrong written and verbal communication skills with a talent for crafting compelling marketing content and messagingProficiency with marketing tools and platforms, including Salesforce, Pardot (or equivalents), and analytics tools (e.g., Google Analytics, HubSpot)Proficiency in managing digital marketing campaigns, including email marketing, social media, and paid advertisingExperience planning and managing events, industry tradeshow experience is an assetNative in various AI tools to bring efficiency to every project will be critical to successAnalytical mindset — able to turn data into insights and actionHighly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environmentSelf-starter with the ability to thrive in a fully remote teamKnowledge of the electric vehicle (EV) industry, EV charging, sustainable energy, or related technical areas is a plusPassion for sustainability and SWTCH\'s missionWhy Join SWTCH?Contribute to a purpose-driven company shaping the future of clean transportationJoin a collaborative, high-performing team in a rapidly growing marketFlexible hybrid work environmentMake a direct impact on sustainability and urban innovationApply NowExcited to help build the future of EV charging? We want to hear from you Please apply with your resume and a brief cover letter outlining your interest and fit for the role.BenefitsBusiness Impact - As a core member of the sales team, you have the opportunity to take a lead role and make a significant impact on the culture and values of the companyEnvironmental Impact - We are a clean energy company with a mission to reduce carbon emissions globally to ensure a clean and sustainable futureDiversity - People develop their talents and skills in different ways. We value different paths and experiences. If you think you meet the qualifications we are seeking, take a chance and expressWe are an equal opportunity employer. Accommodations are available on request for candidates taking part in all aspects of the selection process. #J-18808-Ljbffr