Demand Generation Manager

2 weeks ago

Toronto Montreal Calgary Vancouver Edmonton Old Toronto Ottawa Mississauga Quebec Winnipeg Halifax Saskatoon Burnaby Hamilton Surrey Victoria London Halton Hills Regina Markham Brampton Vaughan Kelowna Laval Southwestern Ontario R, Canada HighlightTA Full time

We’re supporting a growing SaaS company in the search for a data-driven Demand Generation Manager to take full ownership of multi-channel campaigns, drive pipeline performance, and build scalable systems to attract high-quality leads.In this role, you’ll lead campaign execution across digital channels, build account-based strategies, and optimize the entire sales funnel from MQL to SQL. You’ll collaborate closely with sales, product marketing, and brand teams to ensure alignment and revenue impact. This is an ideal opportunity for a strategic, hands‑on marketer with a passion for metrics and a background in B2B SaaS or SMB marketing.ResponsibilitiesDesign and execute multi-channel demand generation campaigns targeting SMBsBuild ABM strategies with clear goals, audience segmentation, and channel mixOwn paid media (search, social, display, syndication) and continuously test offers and creativeManage MQL to SQL pipeline performance, including CAC and disqualification ratesWrite campaign briefs and align stakeholders across Sales, Brand, and Product MarketingReport on campaign performance and pivot based on insightsPartner with Sales to ensure lead quality and feedback loopsOptimize website chat playbooks and lead conversion pathsCollaborate across teams to align messaging and touchpoints throughout the funnelWhat You Bring4+ years of experience in demand generation or campaign managementProven success managing B2B SaaS or SMB‑focused strategiesDeep understanding of MQL, SQL, SQO, CAC, DQ, and full‑funnel metricsExperience with Salesforce, Pardot, and marketing automation platformsStrong copywriting skills (ads, emails, landing pages)Experience with ABM tools and strategiesFamiliarity with AI or automation tools for marketing efficiencyWhat’s OfferedFull ownership of demand generation in a high‑impact roleRemote flexibility with a collaborative, growth‑minded teamOpportunity to shape pipeline strategy and execution across the funnelRemote within the U.S. or CanadaAbout HighlightTAThis confidential opportunity is presented by HighlightTA, your on‑demand talent team. We make hiring easy with flexible, on‑demand talent solutions. We partner with startups and scale‑ups to embed talent partners, lead recruitment projects, and manage full talent functions. Our data‑driven approach ensures fast hiring and access to top‑tier talent, while flexible terms help you save time and reduce costs.Connect with us and learn more: HighlightTA on LinkedInSeniority levelMid-Senior levelEmployment typeFull‑timeJob functionMarketingIndustriesSoftware Development #J-18808-Ljbffr

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