VP of Demand Generation

Job Description Job Description VP of Demand Generation Location: CAN / USA | Remote Department: VP Demand Generation Reports To: Michael Scott, Chief Marketing Officer Type: Permanent | Full-Time About Solink At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights. Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats. We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started The Role As Vice President of Demand Generation, you’ll lead Solink’s global pipeline engine—owning strategy, execution, and measurement across all inbound and outbound marketing channels. You’ll be responsible for driving predictable, scalable pipeline growth across SMB, Commercial, and Enterprise segments. You will oversee a growing team across digital marketing, field and partner marketing, and marketing operations—setting the vision for how Solink attracts, engages, and converts customers through integrated programs, performance marketing, and account-based strategies. This is a highly strategic, data-driven leadership role that sits at the center of Solink’s go-to-market (GTM) strategy, working cross-functionally with Sales, Product Marketing, RevOps, and Finance to ensure strong alignment and ROI. Key Responsibilities Strategic Leadership Build and execute Solink’s global demand generation strategy aligned to revenue targets, pipeline goals, and GTM priorities. Define the investment framework and performance model for demand generation across segments and channels. Partner with Revenue Strategy & Analytics to forecast pipeline outcomes, CAC, and ROI by program and vertical. Pipeline & Program Ownership Lead integrated campaigns across digital, ABM, field, and partner marketing to generate and accelerate qualified pipeline. Oversee enterprise-level motions (Global 2000 targets) and scaled mid-market campaigns. Build predictable lead-to-revenue funnels across all demand channels. Team & Cross-Functional Collaboration Lead and develop a high-performing team of senior managers (Demand Gen, Field Marketing, Marketing Ops, and Digital). Collaborate with Sales, Product Marketing, and RevOps to ensure seamless lead flow, campaign alignment, and pipeline accountability. Drive enablement and messaging consistency across all marketing touchpoints. Analytics, Insights & Optimization Own performance metrics and dashboards for marketing-sourced and influenced pipeline, conversion rates, and ROI. Partner with the Revenue Analytics team to model outcomes and optimize budget allocation by segment and channel. Leverage AI-driven tools for personalization, targeting, and efficiency at scale. Executive Visibility & Influence Serve as the executive voice of demand generation at Solink—presenting insights, performance trends, and forecasts to the C-suite and Board. Collaborate with Product and Customer Success leadership on lifecycle marketing and expansion initiatives. What You Bring Must-Have 10–15 years in B2B SaaS demand generation, with 5+ years in a senior leadership role. Proven success scaling global pipeline programs and achieving predictable revenue growth. Deep expertise in multi-channel demand generation (digital, ABM, events, content, outbound). Hands‑on experience with HubSpot, Salesforce, and advanced marketing analytics tools. Strong financial acumen—comfortable managing large budgets and modeling ROI. Exceptional leadership, communication, and cross-functional collaboration skills. Nice-to-Have Experience in hybrid hardware-software or physical-digital product ecosystems. Familiarity with AI or predictive analytics in marketing automation and targeting. Background in security, SaaS, or multi‑location B2B verticals. Security Requirements Candidates must undergo a criminal records check upon hire. Be a Canadian or American Citizen, or eligible to work in Canada or the United States. Be willing to comply with Solink’s own security policies and standards. Our Values Act with URGENCY – Our customers move fast, so we do too. Deliver with QUALITY – We sweat the details and hold a high bar. Win with TEAM – No egos. Just outcomes, built together. Lead with TRUST – We earn it through clarity, consistency, and care. Why Solink? Clarity and trust – Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required. Meaningful equity – Every full‑time, permanent employee has a stake in our growth. Comprehensive benefits – A stellar benefits package, ensuring you're fully supported with anything you need. Wellness support – Monthly reimbursement for fitness, wellness, or mental health programs. Growth through merit – Advancement is based on contribution, initiative, and the ability to raise the bar - together. Candid culture – Clear expectations, honest feedback, and no politics. Social connection – From So‑learns to Solink‑o and So‑lunches, we stay connected in ways that actually feel fun. What to Expect from the Hiring Process Intro call with our Talent Team Interview with the Hiring Manager Role‑relevant task or case (if applicable) Final interviews with cross‑functional team members Reference Checks Offer & onboarding 🎉 Please note: this is subject to change at any point in the recruitment process based on the needs of the business. How to Apply Submit your resume and a short cover letter via our Careers Page. Let us know what excites you about this role, and how you’d help move Solink forward. Solink is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workplace. If you require accommodation during the selection process, please let us know. #J-18808-Ljbffr