Assistant Brand Manager

3 weeks ago

Montreal, Canada Eidos-Montréal Full time

December 4, 2024

Brand Marketing Manager

Reports to: Marketing Director

Full time – Permanent

The Eidos-Montréal Brand Marketing team manages the overall identity of the studio's brands. It is integrated with internal development teams and works alongside them to ensure the global development of all the studio's franchises. Under the supervision of the Marketing Director, the Brand Marketing Manager is responsible for one (or several) of these franchises and their various iterations.

What you will do

  • Participate in the creation and execution of global launch plans designed to maximize awareness, visibility, and ROI for the brand:
    • Define the positioning, audience, and key messaging;
    • Help define the communication strategy with the PR manager and the Community Manager including events, communication channels, and assets rollout plan;
    • Manage budget requirements to support the plans under the supervision of the Marketing Director;
    • Be responsible for the creation of all the assets defined in the launch plan, including (but not limited to) trailers, screenshots, and artworks;
    • Create the visual identity (name, logo, key art) and advertising campaign;
    • Work with creative agencies and internal services to guarantee the quality and timely delivery of assets;
    • Work with media agencies to develop, strategize, and optimize media plans from inception to completion;
  • Prepare the relevant marketing documentation such as Brand plans and Post-Mortems, and communicate to all global stakeholders;
  • Establish constant dialogue with the development and Performance Marketing teams to ensure alignment on the creative brand vision, marketing & business objectives, and their implementation in the design of the games;
  • Manage the
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