Strategic Brand Growth Manager, MTY Food Group

6 days ago

Montreal, Quebec, Canada MTY Food Group Full time $2,000
About the Role

As a key member of our leadership team at MTY Food Group, you will be responsible for championing our brand, driving preference with our customers, and leading strategic thinking to develop and drive growth.

Responsibilities
  • Lead the development of long-term vision, business planning, and strategies to improve business unit performance
  • Support the President and Chief Operating Officer with reports, analysis, and proposed scenarios to enable informed decision-making
  • Collaborate with cross-functional teams to develop innovative Corporate Brand products within assigned brands
  • Drive Corporate Brand growth by applying knowledge of competitive sets, consumer trends, and business needs
  • Proactively engage with Franchisees to provide coaching and consultation on business needs
Requirements
  • Bachelor's degree in administration or a related field
  • More than 5 years of experience in managing franchisee/franchisor relationships at a senior level
  • Brand building, marketing, and brand management expertise
  • Experience in a multi-unit retail or restaurant environment preferred
What We Offer

We offer a competitive salary range of $150,000 - $200,000 per year, based on experience. Additionally, we provide:

  • A- LEADERSHIP AND MANAGEMENT
    • Direct development of long-term vision, business planning and strategies and provides strategic decision support and business advices to the senior management team in order to improve and optimize the business unit performance
    • Support the President and Chief Operating Officer with reports, analysis and proposed scenarios to enable informed and sound decision-making
    • Lead brand-building processes, ensuring Corporate Brand Team's efforts are aligned with brand strategy
    • Ensure brand strategy is translated into packaging, marketing and purchasing and procurement tactics, working collaboratively with Sales as well as Purchasing and management team and outside agency partners as necessary
    • Educate and communicate to cross-functional teams within and outside of Corporate Brands the Corporate Brand vision, mission, strategies, align Corporate Brand Vision
    • Lead and manage the operations and marketing teams, ensuring high quality standards, performance and outputs and ensures appropriate training and development to raise their understanding of business unit management
    • Collaborate with cross-functional teams to develop innovative/new Corporate Brand products within assigned brands, based on customer insights, needs identification and brand architecture
    B- OPERATIONS AND ADMINISTRATION
    • Lead the execution of marketing tactics, ensuring Corporate Brand team's efforts are aligned with our goals and objectives for the given year by aligning brand strategy with marketing execution, partnering cross-functional team to ensure alignment as to execution strategy
    • Drive Corporate Brand growth (sales, volume, profits) by applying knowledge of competitive set, consumer trends and business needs, both short and long term
    • Proactively engage with Franchisees by being an excellent resource and providing coaching and consultation on business needs in an effort to improve operations and drive sales
    • Develop and manage product forecasts including analyzing trends and making recommendations on forecast changes
  • Casual business attire workplace
  • Free office parking
  • Social corporate events including webinars, quarterly town halls, and fun activities for all
  • Employee Assistance program with access to mental health, legal, and financial coaching
  • Flexible schedule (subject to company policies)

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