Communications Specialist

The Alberta Real Estate Association (AREA) is the provincial professional organization that represents the interests of 15,000+ REALTORS® and 10 regional real estate boards/associations provincewide. Based in Calgary, the association’s mission is to provide strategic leadership through AREA’s member-centric advocacy, professional development and provincial services to advance the Alberta real estate profession and our members’ success. Scope Reporting to the Communications & Marketing Manager, the Communications Specialist is a mid-level professional responsible for planning, creating, and delivering impactful communications across multiple channels. The role balances hands‑on content development with strategic input, ensuring AREA’s brand and messaging are clear, consistent, and effective. This role supports and executes AREA’s communications and marketing strategy in collaboration with internal teams and external stakeholders. It is ideal for a self‑starter with a passion for storytelling, brand consistency, and member engagement. Key Responsibilities Contribute to the development and execution of communications strategies aligned with AREA’s business plan. Create and distribute high-quality content across all platforms (website, newsletters, social media, webinars, podcasts, blogs). Manage AREA’s social media presence, including contributing to strategy, scheduling, content creation, and performance tracking. Support executives and internal teams with messaging, communication plans, and issues management. Provide recommendations on communications approaches to enhance engagement and mitigate risks. Research, write, edit, and design compelling content for newsletters, reports, social media, blogs, news releases, and other channels. Respond to member inquiries by phone and email with professionalism. Ensure brand consistency in tone, messaging, and visuals. Develop editorial calendars and support quality assurance for all content. Support communications for AREA’s key service areas: advocacy, member services, and professional development. Support AREA’s events (conferences, town halls, member engagement). Assist with media relations as required, including preparing materials or supporting responses to inquiries. Collaborate with vendors and suppliers as needed. Track analytics, prepare performance reports, and recommend adjustments. Maintain AREA’s website content and digital engagement platforms. Qualifications Degree or diploma in communications, PR, journalism, marketing, or a related field. Minimum four (4) years of relevant communications experience (association, non‑profit, government, or corporate environment). Or equivalent combination of education and experience. Demonstrated experience developing content across platforms and audiences. Proficiency in Adobe Creative Suite, Canva, and audio‑visual editing tools. Experience with website content management systems (e.g., WordPress). Proficiency in Microsoft Office. Working Conditions This is an in‑office position based in the Calgary office. Available to work occasional evenings and weekends to support events or urgent issues. Required Knowledge and Skills Excellent writing, editing, and presentation skills. Strong visual layout/design capabilities. Ability to translate complex topics into clear, engaging communications. Proactive, self‑motivated, and able to manage multiple projects under tight deadlines. Collaborative and respectful team player who values feedback and continuous improvement. Excellent organizational skills and attention to detail. Strong knowledge of digital platforms, media relations, and visual communications. Ability to adapt to new technologies and trends in digital communication. Adaptable and solutions‑oriented. #J-18808-Ljbffr