Corporate Director of Sales and Marketing

1 month ago

Calgary, Canada Higher Landing Full time
h3>Director of Guest Experience, Sales, & Marketing

Director of Guest Experience, Sales, & Marketing

Job Category: Marketing

Requisition Number: DIREC001398

  • Posted: September 6, 2024
  • Full-Time

Location: MNP Community & Sport Centre, 2225 Macleod Trail SE

Reports to: Chief Program Officer

Role: The role is responsible for membership growth and retention, filling programs and services to capacity, cultivating partnerships, building external communications plans, overseeing member engagement and developing innovative advertising programs that drive sales and develop loyal customers. The Director of Guest Experience, Sales & Marketing turns ideas into action by leading a dynamic team of marketers and Guest Service team members.

What's In It for You:

  • Free facility access based on hours worked plus a variety of free and discounted programs & services.
  • Annual staff events including BBQ's, Corporate Challenge, December holiday party and many more.
  • Free parking and close to transit with a C-train and bus stop steps away.

What You'll Do:

  1. Identify, research, develop and oversee the development and execution of strategies and plans in the areas of Marketing, Sales, Guest Experience, External Communications and Sponsorship to ensure successful positioning and strong branding that drives membership growth, retention and sales.
  2. Provide leadership and direction to the Marketing team, Guest Service Manager and Guest Service Team members including hiring, training, mentoring, coaching, and performance management.
  3. Function within a strategic and policy framework established by the CEO and the Board.
  4. Contribute to organizational strategy and policy development.
  5. Leverage technology, artificial intelligence and Salesforce based software such as Avocado and Pardot to engage, support and add value to each member's journey.
  6. In partnership with colleagues in senior leadership, take the lead in fostering an environment rich in Diversity, Equality, and Inclusion for all members and staff.

Other:

  • Be an effective public relations person for MNP Community & Sport Centre and communicate effectively and courteously with staff, public, board members and sport partners.
  • Be an effective, contributing member of the Senior Leadership Team.
  • Actively contribute to facility-wide teamwork and collaboration.
  • Act as Facility Supervisor on designated shifts.
  • Ensure facility-wide safety and emergency procedures are followed.
  • Build relationships with Marketing and Guest Service Leaders of like facilities to share information and gather competitive intelligence.

What You Need:

Education:

  • Post-secondary degree in marketing or related equivalent.
  • A Master's degree in marketing or related equivalent is considered an asset.

Prior Work Experience:

  • At least five years of experience leading high-performing teams and managing an annual budget of at least $5 million.
  • At least five years of experience developing and implementing best practices, marketing initiatives, providing creative direction, and being able to balance a diverse range of needs and expectations to produce greater than average results.
  • At least three years of experience working in the recreation industry or related industry is considered an asset.
  • At least three years of experience working in B2C and B2B marketing & sales.

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