Director, Marketing

Staff - Non Union### ## **Job Category**M&P - AAPS## **Job Profile**AAPS Salaried - Information Services, Level C2### ## **Job Title**Director, Marketing & Communications### ## **Department**Academic & Administrative Leadership | Faculty of Education### ## **Compensation Range**$8,305.08 - $12,952.33 CAD MonthlyThe Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.### ## **Posting End Date**December 10, 2025**Note:** Applications will be accepted until 11:59 PM on the Posting End Date.**Job End Date**OngoingAt UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.**Job Summary**As one of the leading Faculties of its kind in the world, the UBC Faculty of Education is comprised of four academic departments and two Schools, a large teacher education program with a First Nations component, a variety of cross-unit programs, centers and institutes, and several service units. The Faculty enrolls over 2000 students in our undergraduate and graduate programs each year on two campuses, and employs 200+ tenure stream Faculty, 300+ term Faculty, and 170+ staff.The Director, Marketing & Communications, provides strategic executive leadership of all communications, marketing, and engagement functions across the Faculty of Education on both Vancouver and Okanagan campuses. Reporting to the Dean, the Director, Marketing & Communications, sets the long-term vision and multi-year strategy to build the brand and reputation of the Faculty of Education, to grow enrolment and generate revenue generation, to advance international engagement, and to manage issues/crisis communications. This position is responsible for shaping and executing integrated marketing and communications strategies that enhance visibility (locally, nationally and globally), engage key audiences (prospective students, alumni, donors, partners, media, etc.), promote business objectives and priorities (recruitment for instance) and support the Faculty achieving its strategic goals. This position leads an integrated portfolio that includes strategic marketing, communications, brand management, digital engagement, media relations, and issues management, and collaborates with the Dean’s leadership team, central UBC Communications & Marketing, and unit-level partners to deliver impactful campaigns, compelling storytelling, and consistent messaging across all platforms. The incumbent serves as the Faculty’s primary marketing and communications strategist and executive advisor, and represents the Faculty at the institutional level in high-profile initiatives.In addition to setting Faculty-wide strategy across marketing and communications, the Director will also provide operational leadership to the marketing team. This includes stewarding execution of multi-channel marketing plans and paid media investments; directing the Faculty’s web strategy and the first-year website renewal (UX research, information architecture, accessibility, SEO, content redevelopment) in partnership with vendors; instituting segmentation, nurture funnels, and campaign analytics/KPIs; leading market and competitor research; and strengthening governance through brand standards, shared tools, and cross-unit working groups across both campuses. The Director will ensure these executional functions remain tightly aligned to the Faculty’s strategic priorities and integrated with Communications & Events for consistent storytelling and recruitment outcomes.Key objectives associated with this leadership position and their team include:* Elevate the Faculty’s profile locally, nationally, and internationally.* Increase the number of qualified applications and registrations across the Faculty of Education’s portfolio, including credit-bearing graduate and undergraduate programs, teacher education, non-credit offerings, the English Language Institute, professional learning, and international engagement programs.* Expand local, national, and international partnerships and community engagement.* Strengthen alumni relations to encourage meaningful giving of time, talent, and resources.* Improve cross-unit communication to ensure consistent messaging and brand alignment.* Build collaborative communications and marketing initiatives across the Faculty.**Organizational Status**Reports to the Dean, Faculty of Education. Serves as a member of the Faculty’s senior leadership team and collaborates with Assistant and Associate Deans, Directors, Department Heads, Development and Alumni Engagement (DAE), and UBC Executive leaders. Oversees a marketing and communications team that includes an Associate Director, Communications & Events; other marketing and communications professionals, and contractors. Provides dotted-line leadership to unit-based communications and marketing staff as part of a matrixed service model.**Work Performed*** Directs and leads a team of marketing and communication professionals to plan and implement a new operating model to integrate the currently distributed communications and marketing efforts to unify, promote and elevate the Faculty of Education’s reputation and its program enrolments on both Vancouver and Okanagan campuses.* Builds a Marketing and Marketing Office that leads the Faculty-wide marketing and communications functions. This office supports all units and programs in the Faculty, in marketing and communications strategies and directions, including, but not limited to, credit graduate and undergraduate programs, teacher education programs, non-credit programs, English Language Institute programs, professional learning programs, and international engagement programs, by defining strategies and collaborating with unit-level communicators.* Provides long-term strategic leadership of the Faculty’s marketing and communications portfolio, including brand, reputation, media, and stakeholder engagement.* Develops and implements a multi-year strategic communications and marketing plan aligned with the Faculty’s academic, research, recruitment, and advancement goals.* Establishes a clear framework for marketing and communication including governance, review processes, work standards, escalation mechanisms, policies and procedures, and roles and responsibilities that guides communications professionals in the Faculty.* Responsible for the Faculty’s public/media relations strategies and efforts. This includes advising and supporting the Dean in crisis and issues management in consultation with UBC Central Communications, and overseeing key messaging development and production.* Oversees executive communications strategy for the Dean, including speeches, media engagement, internal updates, and institutional messaging.* Drives communications innovation across the Faculty by developing new and/or improved methods of communication with external and internal audiences and stakeholders to enhance opportunities for information sharing and advance the Faculty’s interests.* Provides expert communications counsel to the senior leadership team within the Faculty of Education.* Ensures Faculty-wide communications governance, content and channel strategy, digital accessibility, and visual identity compliance.* Provide leadership to major initiatives including website redevelopment, strategic
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