Senior Vice President, Brand Marketing

2 weeks ago

Brampton, Canada Loblaw Companies Limited Full time
h3>VP, National Wholesale Merchandising, Marketing, Business Development & Analytics

Time Type: Full time

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.Reporting directly to the Senior Vice President, National Wholesale, the Vice President, National Wholesale Merchandising, Marketing, Business Development & Analytics will work closely with respective Business Unit Category management, Operations, Marketing and Business Development Teams to customize national merchandising and marketing programs that matter most to our customers while maximizing contribution and sales. This will include responsibility to provide leadership and direction aligned to the business strategy in the areas of pricing, promotions, assortment, procurement for specified categories, analytics, and marketing in support of overall group objectives.Oversees category business planning for Wholesale Club and the Affiliated Independents through assortment decisions, merchandising, sales promotion, price position and gross profit management.Lead and communicate opportunities to deliver category and customer growth strategies that address assortment, merchandising, marketing, and selling tactics through recommendations based on sound, focused analytics and implementing the necessary processes for improvement moving forward that drive market share gains.Collaboratively influence cross-divisional Business Unit Category teams regarding the Banner product mix, promotions, and in-store merchandising execution to address local customer needs, resulting in greater sales and market share.Preserve and champion our Purpose of Helping Food Businesses Succeed and to be the most reliable Wholesaler for locally owned, independent food businesses by strengthening our everyday value proposition.Lead Wholesale Club and AI merchandising team to create and communicate Banner-specific promotional programs; li>Execute control label objectives, specifically Sunspun product development by providing direction and leadership to category teams in achieving annual sales, share and profit objectives.Build, lead, and develop the merchandising team by providing best leadership practices and strategic direction for the team.Provide Leadership to our Business Development Team to encourage 1:1 service, developing a partnership culture and connected experience with our business customers.Continuously transform and innovate our marketing programs improving both our reach and brand equity.Coach, develop and mentor direct reports, including on-the-job training needs, arranging appropriate training, providing timely feedback, and succession planning.Take a leadership role in our culture momentum “doing things The Wholesale Way” by helping to create an inclusive environment for our colleagues to THRIVE.Post-secondary education in Business Management, Marketing, or related field.10+ years in Merchandising, Marketing, Sales, or a related role in the retail or wholesale business.Minimum of 7-10 years people leadership experience managing large multi-level teams through complexity.Ability to work collaboratively and cross-functionally at a senior level.Strong knowledge of Loblaw category management and strategy.Background in operations/retail considered an asset.Proven ability to develop short- and long-term plans in line with corporate strategies.Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits.We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. Requests for accommodation due to a disability can be made at any stage of application and employment.Please Note: Candidates who are 18 years or older are required to complete a criminal background check.

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