Director of Content and Brand Marketing

2 days ago

Old Toronto, Canada Prodigy Game Full time
p>Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better. p>

With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games. p>

As the Director of Brand and Marketing Content, you will drive the creative and strategic direction of Prodigy’s brand across all channels, ensuring cohesive and compelling campaigns that resonate with our audiences. You’ll collaborate with internal teams to develop and execute brand consistency, develop innovative content strategies, and oversee the production of high-quality written and visual content. p>

Your Impact:

  • Develop and execute a brand strategy that aligns with Prodigy’s business goals, driving engagement with teachers, parents, and students.
  • Develop brand positioning for each key audience and unify the brand positioning and messaging across all touchpoints.
  • Manage the evolution of the brand as new products and strategy launch.
  • Secure alignment with internal stakeholders to ensure brand strategies and positioning deliver on team objectives.
  • Lead the implementation of brand and content direction across all channels to deliver breakthrough, relevant, and motivating campaigns.
  • Own the marketing campaign calendar across channels, ensuring cohesive planning, timely publication, and alignment with Prodigy’s broader marketing goals.
  • Create high-quality content as needed across multiple formats (e.g., website, paid media, email, organic social, product).
  • Collaborate with User Acquisition, Customer Marketing, Product Marketing, UX, and Product teams to ensure content supports objectives and resonates with target audiences.
  • Own the quarterly master briefs and partner with marketing teams to co-develop campaign briefs, translating marketing objectives into creative direction.
  • Design content tests and optimize content to meet performance goals.
  • Track and report on content performance, using data and analytics to refine strategies and maximize impact.
  • Oversee the team responsible for the production of a high volume of content, managing workflows, capacity, and resources to ensure timely, high-quality delivery of content that meets brand standards and business objectives.
  • Manage Prodigy’s organic social team, creating engaging, relevant content that drives awareness and community.
  • Define workflows, provide feedback, and mentor team members to continually improve the quality and impact of content.
  • Stay updated on content marketing trends, identifying opportunities for innovation and improvement.

About You:

  • Proven experience in brand strategy, content marketing, and campaign management, ideally within education, tech, or a mission-driven organization.
  • Deep understanding of content marketing best practices for channels such as website, social media, and demand generation.
  • Exceptional storytelling skills with a keen eye for design and brand consistency.
  • Strong organizational and project management skills, with the ability to juggle competing priorities.
  • Be part of a mission-driven organization dedicated to helping every student in the world love learning At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.

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