Director of Communications

5 days ago


Old Toronto, Canada Firework Full time
p>About Firework

Firework is the world’s leading unified video commerce platform that empowers its global partners to personalize the customer experience and engagement at scale. Firework bridges the offline and online for a robust omnichannel immersive brand experience cultivating a deeper emotional human connection between our partners and their end consumers. We are customer-centric and inspired to win together offering total solutions with endless possibilities to help our customers increase purchases and conversions using the power of video. At the heart, we are a global and diverse team of “SuperSpark” creators, entrepreneurs, life-long learners, and data geeks driven by the future of authenticity to transform commerce. Come reimagine the online customer experience with us.

Summary

We are excited to grow our team and are looking for a creative and strategic Marketing Communication Manager to develop, support, and execute the company’s overall marketing communication efforts. You’ll be responsible for crafting clear, consistent, and compelling messages across all channels to strengthen our brand, engage customers and prospects, and support our business growth objectives.

What you’ll be doing

  • Develop Communication Strategy: Create and implement a comprehensive marketing communications plan to promote brand awareness, customer engagement, and product promotion in alignment with marketing objectives.
  • Content Creation & Management: Oversee the creation of marketing materials, including press releases, thought leadership, blogs, newsletters, social media posts, and website content.
  • Brand Messaging: Ensure consistency in the brand voice and messaging across all platforms, both internal and external.
  • Campaigns & Promotions: Collaborate with the marketing team to develop and execute integrated marketing campaigns that align with product launches and business goals.
  • Partner Marketing: Support the Partnerships team with engaging new and existing partners and running scalable co-marketing initiatives.
  • Event Marketing: Assist with marketing events and trade shows by creating promotional materials, coordinating logistics, and communicating with participants and stakeholders.
  • Public Relations: Manage media relationships, write and distribute press releases, and coordinate interviews and public appearances to maximize positive exposure for the brand.
  • Analytics & Reporting: Monitor and report on the performance of communication campaigns, providing insights and recommendations for improvement.

We'll be excited if you have

  • Bachelor’s degree.
  • Outstanding, intuitive written and verbal communication skills with the ability to create compelling short and long-form B2B content with measurable results.
  • Knowledge of digital marketing tools, including social media, email marketing, and content management systems.
  • Knowledge of SEO and analytics tools (i.e., li>
  • Thrives in a fast-paced environment with multiple projects and deadlines.
  • Strong analytical and data-driven mindset with the creativity to think outside the box.

As a hybrid office-centric company, we are looking for candidates in the Toronto area.


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