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Senior Manager: Brand, Marketing and Communications

2 months ago

Vancouver, Canada University of British Columbia Full time
p>Staff - Non Union

Job Category: M&P - AAPS

Job Profile: AAPS Salaried - Information Services, Level D

Job Title: Senior Manager of Marketing and Communications

Department: Management | Innovation UBC

Compensation Range: $9,048.17 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. p>

Overview:

The Senior Manager of Marketing and Communications for Innovation UBC plays a pivotal strategic role in enhancing the visibility and impact of UBC’s pioneering research and innovation initiatives. This position is essential for amplifying the success stories of UBC’s research and innovation, supported by the three key units of Innovation UBC: Sponsored Research, Technology Transfer, and entrepreneurship@UBC. This position is responsible for a significant budget with expectations of increasing sponsored research funding (currently $200m/yr), technology licensing revenues (currently $20m/yr), and UBC spin-off company financing (>$20m/yr) through their marketing and communication activities. Through visionary leadership, intensive research, and discerning judgment, the Senior Manager will develop marketing and communication strategies and content for diverse audiences, driving engagement, fostering relationships and as a result beneficial revenue to the University. p>

Job Summary:

The role entails developing and leading an integrated marketing and communications strategy to align with Innovation UBC's goals and promote UBC's research achievements. The incumbent will collaborate with senior leadership to craft and implement a unified vision for UBC’s research impact, targeting key audiences with tailored messaging. They will spearhead content creation, manage media relations, and lead event planning to showcase UBC’s research. Budget and resource management are key, including supervising a marketing team and contractors. The role requires at least eight years of experience in strategic marketing and communications, exceptional skills, and a passion for fostering innovation within the academic community.

Work Performed:

Strategic Planning and Vision:

  1. Develop and lead a holistic and integrated marketing and communications strategy that aligns with the goals of Innovation UBC and its constituent units. li>
  2. Conduct research and analysis of information to deliver the best possible content, solutions, and deliverables.
  3. Collaborate with senior leadership, including the Managing Director and Associate Directors of Innovation UBC, the Office of the Vice-President Research & Innovation, various Faculties, Deans, and Department Heads of UBC to craft and implement a unified vision for how UBC research impact is perceived both internally within UBC and externally in the broader community.
  4. Identify and target key audiences, including academic, industry, and government stakeholders, with tailored messaging and engagement plans.

Leadership in Content and Campaign Management:

  1. Spearhead the creation and dissemination of high-quality content that effectively communicates UBC’s research breakthroughs and entrepreneurial successes. This includes overseeing the production of articles, press releases, newsletters, social media content, and multimedia presentations.
  2. Translate complex scientific and technological concepts into compelling and accessible content based on thorough research and analysis.
  3. Produce content for a wide variety of audiences, ensuring brand consistency and strategic alignment across all communication platforms and channels.
  4. Make critical decisions regarding visual communication materials with discerning judgment to create the best possible solutions.

Media and Public Relations Excellence:

  1. Establish and maintain strong relationships with media outlets, journalists, and influencers to secure impactful coverage of UBC’s research and innovation stories.
  2. Develop and execute media strategies that highlight UBC’s contributions to the innovation ecosystem and promote its research spin-offs and start-ups.

Event Management and Constituent Engagement:

  1. Lead the planning and execution of high-profile events, including conferences, seminars, and networking receptions, to showcase UBC’s research and foster collaboration within the innovation community.
  2. Build and sustain strong relationships with internal and external constituents, including faculty, researchers, industry partners, and community organizations.

Budget and Resource Management:

  1. Effectively manage the Innovation UBC marketing and communication budget of $250,000 to ensure the highest possible impact.
  2. Supervise and mentor the 3-person marketing and communications team members, fostering a collaborative and innovative working environment.
  3. Manage external marketing and communication contractors on a project by project basis.
  4. Advise the Technology Transfer group in marketing efforts to identify new leads, resulting in increased licensing activity and revenue for the University.

Support for UBC Spin-offs and Partnerships:

  1. Lead and advise UBC spin-off companies in creating communication materials necessary for financing by the venture capital community.
  2. Provide partnership advice and guidance to the Deans of Faculties and Department Heads to maximize the potential for sponsored research with industry, government, and not-for-profit foundations.

Performance Metrics and Evaluation:

  1. Establish and monitor key performance indicators (KPIs) to measure the effectiveness and impact of marketing and communications initiatives.
  2. Analyze data from various sources, such as website traffic, social media engagement, and event participation, to inform strategic decisions and improve future campaigns.
  3. Provide regular reports to senior leadership on the progress and outcomes of marketing efforts.
    • Willingness to respect diverse perspectives, including perspectives in conflict with one’s own
    • Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion

    Preferred Qualifications:

    • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. li>
    • Progressive experience in marketing, communications, or public relations, particularly in roles that involve promoting research, technology transfer, or entrepreneurial activities.
    • Demonstrated ability to lead and implement strategic marketing initiatives that drive organizational success and stakeholder engagement.
    • Exceptional writing, editing, and storytelling skills with a proven ability to distill complex information into clear and engaging narratives.
    • Proficiency in utilizing digital marketing tools and platforms, including social media, email marketing, and content management systems.
    • Proven project management skills with a track record of managing multiple priorities in a fast-paced environment.
    • A passion for innovation and a commitment to fostering an entrepreneurial mindset within the academic community.