Senior Advisor, Content and Social Media

Senior Advisor, Content and Social Media Join to apply for the Senior Advisor, Content and Social Media role at EPCOR We’re Encor by EPCOR, a competitive retailer bringing carefree energy to Albertans. We believe energy should be simple, affordable and feel good. That’s why we’re not just energizing the community— we’re empowering Albertans with choice, clarity, and a little spark of joy. As we continue to grow and evolve, we’re creating fresh opportunities that reflect our bold vision and dynamic culture. This position is part of that momentum—an exciting chance to shape something from the ground up and make a meaningful impact from day one. Highlights of the job We are hiring a full‑time, permanent Senior Advisor, Content and Social Media professional who will be working out of Edmonton, AB. This is a brand‑new role and it is eligible for our hybrid Where We Work program. As Senior Advisor, Content and Social Media, you’ll lead Encor by EPCOR’s digital storytelling—creating engaging content that builds our brand, draws in new customers, grows customer loyalty and strengthens our online presence. You’ll manage digital strategies across social platforms, respond to public and customer interactions, and support communications during crises. You’re highly creative, audience‑focused, collaborative and always looking for new ways to connect and improve. What you’d be responsible for Providing a social strategy with clear plans and direction for Encor’s digital presence. Connecting marketing efforts to broader business goals for measurable impact. Idea generation and developing platform‑specific content (copy, video, artwork, post‑production) to build trust and engagement. Working with colleagues to run paid campaigns to augment our social efforts, reach target demographics and meet business objectives. Managing website content to engage customers, stakeholders and employees. Collaborate on UX best practices to improve online experiences. Monitoring and analyzing digital performance using web and social analytics. Engaging with followers and fostering community around the brand. Collaborating with influencers and tracking trends to expand reach. Aligning digital efforts with EUI and Communications & Public Engagement strategy. Managing agency partnerships for content development and program support. Identifying budget needs and evaluating technology for social media management and analytics. Delivering results across key metrics: brand reputation, performance targets, customer satisfaction. Building strong relationships across teams and partners to drive shared success. Continuous learning in emerging digital tools and applying insights to real‑world scenarios. What’s required to be successful Qualifications, experience and behaviours you possess are: Completion of a Degree in Communications, Journalism, Marketing (or a related field) from a recognized post‑secondary educational institute. 5+ years of experience in the social media or communications field focused on online media channels. Proficient in Microsoft Office, Content Creation tools (i.e. Canva, Adobe Creative Suite and/or Photoshop), Microsoft SharePoint, information architecture, blogging software, and web usability. Ability to apply sound communications/public relations/marketing fundamentals to every project. Ability to maintain multiple projects while maintaining a high quality of work. Excellent copywriting skills with an ability to be succinct while conveying personality. Ability to work in a fast‑paced, continually changing environment. Engaged in current digital concepts, techniques, trends with an eye towards what’s next. Actively use social media (Instagram, X, Facebook, Tik Tok, etc.); ability to analyze strengths, weaknesses, and relevance to the organization, while also predicting trends on the horizon. Artistic eye with design, photography and/or videography experience. Experience with Adobe Experience Manager and Emplifi is considered an asset. As the ideal candidate you take ownership of your work and follow through with confidence. You don’t wait to be told—you take initiative, look for ways to improve, and adapt quickly when things change. You act with integrity, build trust, and work well with others to get things done. You're someone people can count on, and you make the team better just by being on it. Other important facts about this job Jurisdiction: CSU52 Class: P2 Hours of work: 8 0 hours biweekly Wage: Starting at $ 50.95 per hour Final Wage and Step will be determined at the time of selection and based on a combination of factors as outlined in the Collective Agreement. A requirement of working for EPCOR is that you are at least 18 years of age, successfully attained a high school diploma (GED, or equivalent level of secondary education) and legally entitled to work in Canada. A copy of a valid work permit may be required. If you are considered for the position, clearance on all applicable background checks (which may include criminal, identity, educational, and/or credit) and professional reference checks is required. A technical/practical assessment may be administered during the selection process and this exercise will be used as a part of the selection criterion. To meet the physical demands required of some positions, candidates must be in good physical condition and willing to work in all weather conditions. Clearance on pre‑placement medical and drug and alcohol testing may be required. Seniority level: Not Applicable Employment type: Full‑time Job function: Marketing, Public Relations, and Writing/Editing Industry: Utilities Referrals increase your chances of interviewing at EPCOR by 2x #J-18808-Ljbffr