Marketing Operations Manager

Marketing Operations Manager (Remote, Canada) Join to apply for the Marketing Operations Manager (Remote, Canada) role at ZestyAI. About ZestyAI ZestyAI is the leading property and climate risk analytics platform for the P&C insurance industry. Our AI‑powered models deliver structure‑level insights into the risks that drive the majority of losses, including wildfires, hail, and water damage. Powered by proprietary data spanning aerial imagery, property characteristics, permits, and environmental signals, we give insurers the clarity to price accurately, underwrite smarter, and reduce losses, creating a healthier insurance market for all. About the role The Marketing Operations Manager reports directly to the Head of Marketing and serves as the backbone of ZestyAI's revenue engine, owning the systems, data, and insights that drive growth. You’ll design and optimize the marketing tech stack, build intelligent automations, and deliver analytics that help every GTM function move faster and operate smarter. This is a hands‑on, high‑impact role for a builder who thrives at the intersection of data, technology, and strategy. You’ll also champion the use of AI tools and automation to streamline execution, uncover insights, and scale efficiency across every channel. What you will do Marketing Technology Leadership: Lead the strategy, design, and optimization of ZestyAI's marketing technology stack (Salesforce, Outreach, ActiveCampaign, Mailchimp, Unbounce, and others); evaluate and implement emerging technologies that enhance automation, personalization, and cross‑system intelligence; partner with IT and Sales Operations to ensure a seamless data ecosystem; own vendor relationships and drive adoption, governance, and ROI across the tech stack. Automation, AI, and Data Excellence: Design intelligent automations and data pipelines that eliminate manual work and improve speed and precision; implement and champion the use of AI tools for workflow optimization, performance insights, data hygiene, and campaign efficiency; maintain a clean, compliant marketing database while continuously improving segmentation, enrichment, and lead scoring; build, fix, or execute tasks when automation isn’t possible. Analytics, Insights, and Optimization: Design and maintain executive‑level dashboards tracking performance from first touch to closed‑won; develop attribution and forecasting models quantifying marketing’s impact on pipeline and revenue; translate data into actionable insights guiding marketing investment and strategy. Cross‑functional Collaboration: Collaborate with Sales, RevOps, and Finance to align on shared KPIs, funnel metrics, and forecasting; train and mentor team members on marketing tools, reporting best practices, and data fluency; establish governance frameworks supporting agility without sacrificing quality or compliance. Qualifications Experience: 3+ years in a marketing operations role, preferably in a B2B SaaS or technology company, with hands‑on experience managing Salesforce and marketing automation platforms such as ActiveCampaign, Mailchimp, and Outreach. Technical Skills: Deep experience with Salesforce, marketing automation (ActiveCampaign, HubSpot, or Marketo), analytics tools, integration platforms, and data visualization tools. ABM Knowledge: Experience building and executing ABM strategies, including segmentation, lead scoring, and attribution. Strategic Mindset: Ability to design forward‑looking architectures that drive efficiency, insight, and scalability. Analytical Strength: Proficiency in pipeline analysis, attribution modeling, and ROI optimization. Leadership: Skilled at cross‑functional collaboration and influencing change across marketing, sales, and operations teams. Execution Excellence: A builder who thrives at the intersection of strategy, systems, and speed. At ZestyAI, you’ll help modernize one of the world’s most critical industries while making communities more resilient to climate risk. If you want to shape the future of insurance and help families and businesses protect what matters most, this is your opportunity. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Software Development Referrals increase your chances of interviewing at ZestyAI by 2x. Get notified about new Marketing Operations Manager jobs in Montreal, Quebec, Canada. #J-18808-Ljbffr