Manager, Global Marketing Analytics

Overview IDC is seeking a data-driven and strategic Global Marketing Analytics & Operations Manager to lead the evolution of marketing performance measurement and deliver insights that drive measurable growth. As part of IDC's global marketing organization, you'll play a pivotal role in shaping how data informs strategy —through scalable dashboards, automated KPI tracking, and efficient lead management processes that enable smarter decisions worldwide. Reporting to the Senior Director of Marketing Operations, this role is responsible for designing and implementing automated KPI and metrics frameworks that power marketing performance reporting and optimization. The ideal candidate combines a deep understanding of marketing data systems (especially Salesforce) with a passion for analytics automation, process efficiency, and cross-functional collaboration. This position carries global purview, overseeing a small, distributed team located across different geographies, ensuring operational consistency and alignment worldwide. Why IDC? IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for five consecutive years (2020, 2021, 2022, 2023, 2024) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry. Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future. Recruitment Fraud Notice: IDC would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement. Responsibilities Analytics & Automation Lead the automation and standardization of KPIs, metrics, and dashboards, improving scalability, accuracy, and timeliness of insights. Deliver automated, actionable reporting that measures marketing's contribution to pipeline, campaign performance, and overall impact. Design, build, and maintain self-service Salesforce dashboards that are intuitive, visually engaging, and aligned with stakeholder needs. Champion innovation in analytics automation, identifying opportunities to streamline metric generation and improve real-time visibility into marketing performance. Partner with data and technology teams to evolve infrastructure supporting analytics and lead management automation. Data Insights & Optimization Conduct detailed data analysis to uncover actionable insights and provide concise, data-backed recommendations to marketing leadership. Continuously enhance and automate data processes, analytics methodologies, and reporting workflows to improve efficiency and reliability. Collaborate with Marketing, Sales, and Revenue Operations teams to align data definitions, routing logic, and performance metrics. Drive adoption of self-service analytics tools across the global marketing organization, empowering regional teams with on-demand insights. Team Leadership & Collaboration Lead, mentor, and develop a high-performing global team, fostering collaboration, accountability, and operational excellence across regions and time zones. Manage and prioritize multiple high-impact analytics and reporting initiatives with precision and agility. Promote a culture of curiosity, innovation, and continuous improvement within the marketing analytics function. Qualifications 5+ years of experience in marketing operations, sales operations, analytics, or a related B2B function. 2+ years of people management experience, ideally with global or remote teams. Bachelor’s Degree is preferred or equivalent experience Advanced proficiency in Salesforce reporting, dashboards, and automation. Strong understanding of marketing funnels, campaign analytics, and pipeline attribution models. Advanced Excel skills (PivotTables, XLOOKUP, Power Query, data modeling). Experience handling large datasets and building dashboards across multiple systems. Proficiency in marketing automation platforms (Marketo), Google Analytics 4, and BI tools (Power BI, Looker Studio) preferred. Hands‑on experience with lead routing and assignment tools (LeanData, Chili Piper) is a strong asset. Exceptional analytical, organizational, and communication skills, with the ability to simplify and present complex data clearly. Comfortable working across global time zones and regions, ensuring collaboration and alignment throughout IDC's international marketing organization. IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law. #J-18808-Ljbffr