Senior Program Manager, Brand Studio

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote‑first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together. Webflow is looking for a Senior Program Manager to partner with and support our Brand Studio team in building and maintaining the operational infrastructure that powers how we create and ship exceptional brand experiences. You’ll co-design the systems, processes, and workflows that help Brand Studio and Web Design work efficiently and at scale — from intake and planning through launch and retrospectives. While you’ll collaborate closely with two other program managers across the broader Marketing organization, you’ll focus on the brand and web design domain, working hand‑in‑hand with creative leadership to co‑create the rhythms, systems, and practices that enable the team to do their best work. About the role: Location: Remote‑first (United States) Full‑time Temporary (6 months) Exempt Reporting to the VP, Brand Marketing Compensation The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We’ve structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job‑related experience, knowledge, qualifications, and skills. United States (all figures cited below are in USD and pertain to workers in the United States) Zone A: $126,000 - $171,500 Zone B: $118,000 - $161,000 Zone C: $110,000 - $150,500 This role is also eligible to participate in Webflow’s company‑wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Responsibilities Build the Operating System Partner with Brand Studio leaders to co‑create the operational framework that supports how creative work gets done—including workflows, request intake, and approval processes. Collaborate on standards, tools, and templates that balance creative freedom with operational clarity. Help build visibility systems that give leadership and partners clear insight into project status, team capacity, and creative milestones. Drive Creative & Web Execution Partner with Brand Studio and cross‑functional teams to plan and coordinate multi‑workstream projects across brand design, web development, and digital experiences. Help facilitate creative briefs, design reviews, and launch readiness, keeping projects aligned, unblocked, and moving forward. Work proactively to identify dependencies and capacity constraints early, helping maintain momentum and quality across initiatives. Enable Strategic Planning & Team Rhythm Collaborate with Brand Studio leadership to translate creative strategy into actionable plans and priorities. Maintain an integrated creative calendar that reflects both business needs and team bandwidth. Help facilitate planning rituals—quarterly planning, project kickoffs, and retrospectives that drive continuous learning and improvement. Optimize for Impact Implement systems to track project performance, creative efficiency, and operational health. Identify opportunities to streamline creative processes, eliminate redundancies, and improve team effectiveness. Champion a culture of documentation, design systems, and operational excellence. Be the Connective Tissue Serve as the central point of coordination for brand and web design initiatives. Partner closely with the VP of Brand Marketing, Director of Design and Web, and fellow program managers to ensure alignment across the broader marketing organization. Build strong relationships with stakeholders across marketing, product, engineering, and other cross‑functional partners. Communicate status, risks, and decisions clearly to executives and team members. About you: Requirements 6+ years of program or project management experience, preferably in creative, design, web development, or tech environments. Proven track record of building operational systems and processes from the ground up. Experience managing complex creative and web projects with multiple stakeholders and competing priorities. Deep understanding of creative workflows, design processes, and web development lifecycles. You’ll thrive as a Senior Program Manager if you: Strategic thinking combined with hands‑on execution abilities. Expert‑level proficiency with program management tools (Asana, Monday.com, Notion, or similar). Strong appreciation for design and brand craft, with ability to balance creative excellence with operational efficiency. High emotional intelligence and understanding of how to support creative processes without stifling them. Comfortable with ambiguity and building in a fast‑paced, evolving environment. Collaborative approach with ability to influence without direct authority and earn trust with creative teams. Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact. Our Core Behaviors: Build lasting customer trust. We build trust by taking action that puts customer trust first. Win together. We play to win, and we win as one team. Success at Webflow isn’t a solo act. Reinvent ourselves. We don’t just improve what exists, we imagine what’s possible. Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar. Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company. Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full‑time employees and their dependents, with Webflow covering most premiums. Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions. Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired. Wellness for the whole you. Access to mental health resources, therapy and coaching. Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally. Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi‑Fi to workouts. Bonus for building together. All full‑time, permanent, non‑commission employees are eligible for our annual WIN bonus program. Equal Opportunity (EEO) At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job‑related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered. To join Webflow, you’ll need a valid right to work authorization depending on the country of employment. Interested in building your career at Webflow? Get future opportunities sent straight to your email. #J-18808-Ljbffr