Director, Content and Brand Marketing

3 days ago

La Ronge, Canada Reedsburg Area Medical Center Full time
p>About Us

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful ecommerce business end to end.

The Role:

As Head of Marketing, you will lead a team of Digital Marketers and be responsible for onboarding and overseeing clients’ digital marketing activity. This is an outstanding opportunity to become a go-to person in all aspects of Digital Marketing covering: marketing strategy, media planning & optimization, creative services, and content. In your role, you will be expected to provide holistic advice to clients on our digital offering based on their objectives and ambition, whether it is e-commerce or brand related. Success in this position requires having a broad knowledge of media channels such as Google Search, Facebook Advertising, Instagram, Social Media, and Chat, plus creative and content solutions (social media management, live streaming, creative services, etc). p>

In this crucial role, you will be expected to be top-notch in marketing and work closely with both the Business Development and Category Management teams to understand customer requirements. A key component is to be able to work closely with various internal and external departments including, but not limited to, Key Account Manager, Performance Marketing Specialists, Production, Design, and Operations to ensure smooth execution and planning for your marketing campaigns. You are the first point of contact for the digital marketing know-how of the company. We look for candidates who enjoy solving problems and building new initiatives. b>

  1. Overall responsibility for the Marketing Solutions Team in Vietnam
  2. Grow account adoption of different Marketing Solutions and Insights Services
  3. Build strong relationships with digital partners (ie. Google, Facebook, Line), platform (ie. Lazada and Shopee) counterparts, and brands partner.
  4. Deliver expert recommendations on the best use of digital marketing services
  5. Develop an annual digital marketing solution roadmap
  6. Provide insights on campaign performance to drive long-term marketing results
  7. Ensure all brand KPIs are met from a marketing perspective
  8. Collaborate with the management team on a new marketing initiative
  9. Closely collaborate with the MarTech team and push for internal adoption of our ad-tech proprietary tool.
  10. BD & sales responsibility to grow the business.

Who We Look For – The Ideal Profile

  1. Bachelor's Degree or equivalent
  2. Minimum 8+ years of relevant work experience in E-commerce or Digital Marketing. Previous experience managing Ecommerce Performance Marketing strategies / clients is a strong plus.
  3. Strong analytical skills and making suggestions based on perceived data
  4. Strong interpersonal, relationship and communication, listening, and negotiation skills
  5. Ability to develop a brand e-commerce strategy and translate this into annual & monthly activation plans
  6. Experience in developing digital campaign plans across brand and acquisition objectives
  7. Analytical skills to analyze data and make performance improvement suggestions
  8. Experience working with creative and content teams
  9. Project management experience
  10. Excellent written and spoken English
  11. Good excel and PowerPoint skills

What we offer:

  1. Competitive salary package, performance-based
  2. Key external-facing position in a fast-growing international e-commerce company that has strong momentum and strong competitive differentiators (team, technology, regional footprint), this role offers an exciting growth journey and opportunity to co-create our success story.
  3. You will work with leading brands across different categories to shape their presence across all e-commerce platforms in the years to come and will have a broad view of the latest developments in the South East Asian digital ecosystem.
  4. Help drive digital growth for brands outside of e-commerce, to cover social commerce and brand.com
  5. Ample opportunity for personal and professional development, both on the job and through regular training (Ecommerce topics, soft skills, and leadership training).

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