Senior Corporate Marketing Manager

2 days ago

Old Toronto, Canada Tipalti Full time
Senior Manager, Field Marketing

The Senior Manager, Field Marketing is a key contributor role within Tipalti’s Demand Generation (DG) team. This role reports to the Director, Field Marketing & Events and supports the strategy and execution of mid and large-scale third-party tradeshows.

The Senior Manager, Field Marketing will work across departments with the greater Field demand marketing function to strategize and plan effective programs, as well as portfolio and partnership marketing, design, and sales teams.

The successful candidate will have the ability to build strong connections with key stakeholders, balance multiple competing priorities in a fast-paced environment, think strategically, analytically, and creatively, execute effectively, and manage a strong team. This individual will have a successful track record of strengthening valuable partnerships with sales, design, and product marketing teams to deliver projects with heavy cross-department participation.

  • Strategize, plan and execute a mix of in-person and virtual field events to drive qualified leads and generate/nurture opportunities (focus on tier 1 ERP/accounting shows and partner events).
  • Attend and manage field events, including implementation of a pre-event strategy and post-event follow-up both internally and with prospects/customers.
  • Collaborate with our Field Marketing team to strategically plan and execute ancillary events to help drive ROI.
  • Identify insights and ideas that inform our field marketing strategy by becoming an expert on our industry, customers, prospects, and competition.
  • Formulate integrated and holistic demand-gen campaigns across channels like email marketing, digital & social, and other elements of the marketing mix.
  • Vet and qualify new events and conferences to scale the existing corporate events program while managing vendors, budget, and ROI reporting.
  • Manage a Partner Marketing Manager and Marketing Coordinator, leading and empowering career development and growth.

Cross-Team Collaboration:

  • Align with the Portfolio Marketing team to incorporate solution positioning, product launches, roadmaps, personas & industry messaging, sales enablement tools, etc. li>
  • Work in conjunction with the ABM Team (Account-Based Marketing) to market in the field to our top/primary accounts and accelerate deals to close.
  • Work closely with Sales & Alliances teams (including senior leadership) to deepen our existing prospect and partner relationships.

Qualifications:

  • 5-7 years of experience in field marketing, event marketing, or production.
  • 2-3 years in a management position with strong leadership and coaching skills.
  • Strong analytical, organizational, and project management skills.
  • Strategic, proactive, and outcome-oriented mindset in the planning and execution of a high-impact marketing plan.
  • Crisis management skills with a solution-oriented mindset. li>
  • Technical skills in Salesforce mandatory (lead/contact/account/activity level know-how, dashboard and report building). Asana, Splash, 6Sense, and Marketo would be an asset.

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