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Media Buyer

3 months ago

Montreal, Canada Potloc Full time

English version below

A PROPOS DE POTLOC

Nous sommes des experts dans la collecte et la centralisation d'informations précieuses qui permettent à nos clients de mieux comprendre leurs défis et de les relever avec succès. Comment? En ciblant des répondants à nos sondages sur les réseaux sociaux grâce à une géolocalisation avancée et à un ciblage spécifique par centres d'intérêt.

Opérant à un niveau international, nous avons des bureaux en Amérique du Nord et en Europe

Nous encourageons l’évolution et nous soutenons nos employés à travers nos 4 valeurs fondamentales: AMBITION, APPRENTISSAGE, TRANSPARENCE et ESPRIT D'ÉQUIPE.

Voici quelques chiffres clés pour comprendre notre forte croissance:

Depuis 2019, nous avons:

• Levé 55M$

• Grandi par 2-3x année après année

• Augmenté notre effectif de 25 à plus de 210 employés

• Sondé 3M de réponses dans 44 pays pour plus de 200 clients

Quelle est la prochaine étape pour nous?

• Accroître notre présence aux Etats-Unis

• Augmenter notre capacité à sonder un public de niche

• Devenir la prochaine licorne en ResTech

• Entrer en bourse

LA MISSION

Rejoignez notre équipe de Montréal en tant que Media Buyer dans le secteur des études de marché. Votre mission consistera à soutenir notre équipe de Social Media Supply dans la gestion des campagnes numériques visant à recruter des répondants pour nos clients.

Rattaché(e) à notre Media Buying & Creative Manager, vous collaborez à l'exécution de campagnes payantes B2B et B2C ciblant divers secteurs, y compris l'automobile, l'alimentation et les boissons, le secteur public, les biens de consommation, et bien d'autres encore

Votre mission? Développer et optimiser des campagnes sur les réseaux sociaux pour recruter des répondants de haute qualité pour nos études. Vous travaillerez avec des audiences hyper-ciblées, perfectionnant vos compétences pour devenir un expert en achat média dans des marchés spécialisés.

Quelques informations supplémentaires:

Plus de 180 pays ciblés dans plus de 30 langues différentes

Notre campagne la plus rapide a pris seulement 10 heures Record à battre?

Nous touchons plus de 50 000 répondants chaque mois

Une grande variété de sujets à traiter incluant les voyages et le tourisme, les marques de parfumerie de luxe, des festivals, le marché immobilier, le monde des alcools, le cyclisme et bien d’autres encore

VOS RESPONSABILITÉS

Votre équipe: Vous collaborerez avec une équipe diversifiée de stratèges, de graphistes et d'acheteurs médias, chacun apportant des compétences, des expériences et une expertise unique.

VOTRE QUOTIDIEN

• Développer et mettre en place des stratégies de médias payants sur des plateformes telles que Facebook, Instagram, LinkedIn et Snapchat pour cibler des répondants pour des sondages dans le monde entier.

• Gestion intégrale des campagnes payantes, suivi de leur progression et identification proactive des pistes d’amélioration.

• Gérer activement les budgets et les marges des campagnes pour assurer des performances optimales.

• Surveiller, analyser et s’assurer du succès des campagnes et des enseignements clés pour une optimisation en continu.

• Diriger et participer à des initiatives visant à la croissance du département et entreprendre des projets annexes qui contribuent au succès global.

• Explorer de nouvelles initiatives et tests pour affiner votre expertise en médias sociaux et rester à la pointe de l'industrie.

LES QUALITÉS REQUISES

• 3 à 5 ans d'expérience dans la gestion des médias payants, de préférence au sein d'une agence.

• Connaissances avancées de Meta Ads Manager, LinkedIn Campaign Manager et Snapchat Ads Manager. La connaissance d'autres plateformes telles que X (anciennement Twitter), Reddit, la publicité native et la publicité programmatique est un plus.

• Capacité avérée à gérer les ressources de manière efficace, y compris la gestion de budgets importants.

• Compétences en test A/B, ciblage d'audience et optimisation de campagnes.

• Très organisé, avec la capacité de gérer plusieurs projets et priorités simultanément.

• Motivé et à l'aise dans un environnement dynamique avec des changements rapides.

• Capacité à respecter des délais serrés de manière constante.

• Solides compétences analytiques pour l'analyse des performances et la production de rapports.

• Excellentes compétences en communication écrite et orale en français et en anglais.

• Expérience en marketing numérique B2B et en études de marché est un avantage significatif.

POURQUOI NOUS REJOINDRE?

Une startup dynamique avec une croissance rapide, des objectifs ambitieux et un fort esprit d’équipe

Un excellent programme d'onboarding et de formation

Un package salarial attractif et des stocks options

Un parcours de carrière clair et des évaluations de performance tous les 6 mois

Un espace de travail entièrement rénové dans le Mile-End, lumineux, collaboratif et fun

Politique de travail hybride et jusqu’à 2 mois par an de Work from Anywhere

4 semaines de vacances et 5 journées personnelles

Des jours de congé supplémentaires pour les événements de la vie (déménagement, arrivée d'un enfant, mariage, etc.)

Une assurance santé compétitive pour vous protéger, vous et votre famille

PROCESSUS DE RECRUTEMENT

• Échange avec un membre de l'équipe Talent (30 min)

• Entretien avec la manager de l’équipe Media Buying & Creative (30 min)

• Exercice Technique (1 heure)

• Offre d’emploi

---------------------

ABOUT POTLOC

Now an expert at gathering and centralizing valuable information, we help our customers better understand their challenges and successfully meet them. How? By conducting hyper-targeted B2B and B2C social network surveys using advanced geolocation and specific interest-based targeting.

Our team is dedicated to being the best end-to-end service provider for our clients globally.

To do this, we have offices in Canada and Europe

We encourage professional development and provide support to our employees through our 4 core values: AMBITION, LEARNING, TRANSPARENCY and TEAM SPIRIT.

Here are a couple of key figures to understand our rocketship:

Since 2019, we have:

• Raised $55M

• Grown by 3x year over year

• Grown from 25 to 200+ team members

• Surveyed 3M responses in 44 countries for more than 200 customers

What is the next step for us?

• Expand our presence in the US

• Increase our ability to survey niche audiences.

• Become the next ResTech unicorn

• Go public

THE MISSION

Join our dynamic Montreal team as a Media Buyer in the market research industry. Your mission will be to support our Social Media Supply team in managing paid campaigns to acquire survey respondents for our end clients. Reporting to our Media Buying & Creative Manager, you will collaborate on executing paid B2B and B2C campaigns targeting various sectors, including automotive, food & beverage, public sector, consumer goods, and more

Your role will involve developing and optimizing social media campaigns to source high-quality respondents for market research studies. You’ll work with hyper-niche audiences, honing your skills to become an expert in media buying within specialized markets.

A few stats:

Over 185 Countries targeted in over 30 languages

Our fastest campaign ever took 10 hours. Can you beat that?

We reach over 50,000 respondents every month

A wide variety of topics including travel and tourism, luxury perfume brands, festivals, real estate, alcohol and cycling to name a few.

YOUR RESPONSIBILITIES

Your team: You will collaborate with a diverse team of strategists, graphic designers, and media buyers, each bringing unique skills, experiences, and expertise to the table.

YOUR DAY TO DAY:

• Develop and implement paid media strategies on platforms such as Facebook, Instagram, LinkedIn and Snapchat to target survey respondents worldwide.

• Take full ownership of paid campaigns, staying informed on their progress and proactively identifying opportunities for improvement.

• Actively manage campaign budgets and margins to ensure optimal performance.

• Monitor, analyze, and report on campaign success and key learnings to continuously optimize results.

• Lead and participate in initiatives aimed at the department’s growth and undertake side projects that contribute to overall success.

• Engage in new initiatives and experimental tests to expand your social media expertise and stay ahead in the industry.

REQUIRED SKILLS

• 3-5 years in paid media management, preferably within an agency setting.

• Expert knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and Snapchat Ads Manager. Familiarity with additional platforms such as X (formerly Twitter), Reddit, native advertising, and programmatic advertising is a plus.

• Proven ability to manage resources effectively, including handling large budgets.

• Proficient in A/B testing, audience targeting, and campaign optimization.

• Highly organized, with the ability to juggle multiple projects and priorities simultaneously.

• Motivated and comfortable working in a fast-paced environment with rapid changes.

• Ability to meet tight deadlines consistently.

• Strong analytical abilities for performance analysis and reporting.

• Excellent written and verbal communication skills in both French and English.

• Experience in B2B digital marketing and market research is a significant advantage.

WHAT’S IN IT FOR YOU

A dynamic start-up with rapid growth, ambitious goals and a strong team spirit

An excellent onboarding and training program

Attractive salary package and stock options

Clear career paths and biannual performance appraisals

A fully renovated workspace in the Mile-End, bright, collaborative and fun

Flexible hybrid policy and up to 2 months Work from Anywhere per year

4 weeks vacation and 5 personal days

Additional days off for life events (moving, the arrival of a child, wedding, etc.)

A competitive health insurance to keep you and your family protected

RECRUITMENT PROCESS

• Interview with Talent (30 min)

• Interview with the Media Buying & Creative team manager (30 min)

• Technical Exercise in Office (1 hour)

• Job offer

RESSOURCES

Our website

Candidate Handbook

Potloc | Glassdoor

Welcome to the jungle page

Potloc raises 35 million

Forbes 30 Under 30

Potloc named Winner of Deloitte's Technology Fast 50 Program

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