Director, Web Strategy

4 weeks ago

Ottawa ON, Canada Tree Trust Full time

SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.

What we’re looking for

The Director, Web Strategy owns the strategy for SurveyMonkey.com, sitting at the intersection of product, marketing, design, and engineering. This role requires a customer and data-obsessed leader with a blend of strategic thinking, technical fluency, and creative storytelling. The ideal candidate has deep expertise in website strategy, conversion rate optimization, SEO / growth tactics, web technologies, and a track record of developing strategies that attract, convert, and retain site visitors. Reporting to the Senior Director, Global Web Strategy and Growth, this role is vital in prioritizing and executing high-impact initiatives that move business metrics.

What you’ll be working on

  • Lead and develop a high-performing team responsible for building a world-class global digital experience on SurveyMonkey.com
  • Establish, own, and deliver weekly, monthly and quarterly reporting analyses on web performance and business impact
  • Develop and articulate a clear strategy and roadmap for SurveyMonkey.com that supports SurveyMonkey’s growth and customer experience goals
  • Implement web strategies to drive traffic to SurveyMonkey.com, maximizing visibility and reach.
  • Audit the entire user journey on our website, identifying opportunities to improve conversion (both self-service and sales-assisted), drive understanding and intent, and improve user experience.
  • Implement a rigorous experimentation roadmap from landing pages to CTAs to form optimization, driving continuous improvement to key funnel metrics based in data and user research.
  • Manage the website tech stack and admin capabilities with engineering to support content creators and site reliability.
  • Grow and nurture an exceptional team, known for deep expertise, innovative products, speed, and results. Foster a positive team dynamic.
  • Partner cross-functionally across design/creative, product, engineering, sales, support, data, and marketing to bring your strategy to fruition, optimizing the process for speed while not sacrificing quality.

We’d love to hear from people with

  • 12+ years in growth product management or growth marketing roles driving website strategy, product growth, and/or organic customer acquisition, including 5-8 leading product teams across global locations
  • Prior success in SaaS organizations driving web strategy, conversion rate optimization, product growth tactics, and SEO (at scale) at consumer and B2B companies
  • A performance data-driven mentality and a track record of driving meaningful improvements across key metrics like site conversion rates, traffic, engagement, sign-ups, leads and revenue
  • Experience with product experimentation, A/B testing, and driving user and data-driven roadmap decisions. Fluency in CMS platforms, UI and design, analytics and monitoring tools (e.g. Amplitude, Google Analytics, Tableau, Wordpress, Figma)
  • Experience working with global, cross-functional teams to ensure the success of the defined strategy

#LI-remote

SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, learning and development opportunities like Curiosity Week, and our C.H.O.I.C.E Fund.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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