Marketing Specialist

3 weeks ago

Markham ON, Canada Lorex Technology Full time

Company Description

For more than 30 years, Lorex has been a leader in the marketplace when it comes to innovative security technology for both home and commercial use. We achieve this by continuing to produce innovative monitoring solutions, all backed by cutting-edge technology and a dedicated team of forward thinkers. Using the latest technology and innovations, Lorex strives to produce solutions to both enhance security and fit your lifestyle.

Job Summary

Reporting to the Senior Marketing Manager, the Marketing Specialist will be a strategic thinker who is responsible for the planning, implementation and execution for of all product launch marketing activities. The successful candidate will have strong organizational skills with the ability to build comprehensive critical paths and workback schedules to achieve crucial marketing deadlines. A successful candidate will have a strong creative side that can assist in development of product positioning with the ability to convert technical product specifications into relatable consumer benefits.

This role will participate with Product Gating and lead Go-To-Market Meetings for key product launches to keep all necessary Stakeholders informed with marketing direction and plans and to keep all activities on track. This individual will be a strong team player and will have the ability to lead projects while coordinating with various departments.

Duties & Responsibilities:

Product Marketing

  • Develop marketing product briefs and assist with creative development, including content, marketing material, and key messaging
  • Work cross-functionally with other departments for product testing, usability and information for development of marketing material and written usability analysis
  • To work with products to identify unique product offerings to act as lead Marketing direction for product launches and creative
  • Assist with product positioning to identify unique market stance for successful marketing collateral creation
  • Assign and manage marketing projects in collaboration with Graphic Designers, Video Production Artists, Social Media Coordinators, Digital Marketing, and Product Management
  • Collaborate with development sessions for creation of product identities, slogans, and creative appeal
  • Execute and track Go-To-Market Meetings and prepare documentation to keep all stakeholders informed
  • Create product training modules for on floor staff, sales team and more, such as EPK and PowerPoint
  • Conduct research on competitor’s channels, including product advertising, websites, models and other related activities and report findings and market trends
  • Attend/represent Marketing department Product Gating meetings

Content Marketing

  • Responsible for creating necessary brief material for products and brand marketing campaigns
  • Participate with content and creative development
  • Participate with content and positioning development sessions and develop creative to be used across omni-channel
  • Execute comprehensive media campaigns across multiple platforms, including:
    social, web, PR, retail channels
  • Assisting with content across Lorex’s website, retail, social media, ad networks, affiliates, retail partners, video scripts, etc.
  • Identify and respond to content gaps to support sales and marketing campaigns
  • Collaborate with Social Media and Video Production team in conceptualizing, creating, and executing social media and video content and align content with product launches and key promotions
  • To assist with product logistics for review units for Public Relations reviews and articles

Project Management

  • Responsible for tracking multiple projects and reporting on project status
  • Assist with marketing work-back schedules, critical paths, and media schedules
  • Assist with execution elements of company branding and marketing plans
  • Create strong processes and demonstrate effective project management skills to drive execution cross-functionally
  • Responsible for the scheduling of the creative team and organizing the priority of
  • projects and deadlines
  • Maintain creative calendar and scheduling:
    Keep track of each phase of a project, ensuring the creative team has the resources needed to complete their task(s) in a timely and efficient manner
  • Review and ensure incoming creative requests are submitted with all the necessary info, assets and adhere to content process;
    Support the content copywriter to create well documented and through product briefs
  • Ensure proper deadlines are provided and efficiently communicate priority levels
  • Implement effective project management tools and the candidate needs to be able to leverage content platforms to optimize strategic execution & project management
  • General administrative duties and organization of projects

Retail Marketing

  • Assist with executing deliverables for key retail roll-outs
  • Assist with execution of retail point of purchase deliverables and documentation and ensure accuracy of messaging, specifications and branding
  • To work with Sales on additional brand and product elements to assist with product pitch documents
  • Assist with sourcing partners that understand Lorex business and strive to achieve top tier customer service and drive sales growth

Requirements:

Knowledge, Skills and Abilities (KSAs)

University business or marketing undergraduate degree

Strong English writing skills

Strong project management skills

Highly organized and detail-oriented

Excellent verbal skills including meeting facilitation, presentations, and employee communication

Demonstrated ability to craft strategic launch market plans and work with key stakeholders on development through to execution

Ability to quickly shift priorities and focus based on changing business needs

Basic Microsoft product knowledge and ability to use Adobe suite

Background Experiences

Minimum of 2-3 years of marketing

Proven experience creating and executing product launches

Experience in consumer electronics is considered an asset

Experience in both direct to consumer (B2C) and business to business (B2B) marketing an asset

Competency Profile

  • Ability to effectively interact with senior management, customers, sales associates
  • Ability to deliver high quality documentation paying attention to detail
  • Ability to manage multiple projects and coordinate with different departments
  • Ability to be a team player and resilient while being able to adapt to a variety of different situations
  • Ability to be creative, receive feedback, and complete tasks with a can-do attitude
  • Possess a technical aptitude and distill complex inputs into actionable plans
  • Highly organized
  • Strong project, people management and collaboration skills
  • Empower, manage, train, develop and inspire direct reports, contributing to a positive morale and team momentum
  • Strong organizational skills with the ability to multi-task and evaluate priorities to meet critical deadlines.

Lorex welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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