Marketing Specialist

3 weeks ago

Markham ON, Canada ASUS Full time

Established in 1989, ASUS is a multinational company known for the world’s best motherboards and high-quality laptops, smartphones, monitors, graphics cards, routers and other technology solutions. Today, ASUS is designing and building next-generation smart technologies to provide incredible experiences that enhance the lives of people everywhere, and employs a diverse workforce of more than 17,000 employees spread across 62 global offices.

ASUS is dedicated to pursuing innovation and the highest level of quality in everything we do. We aspire to become the world’s most admired innovative leading technology enterprise, and our ever-growing portfolio of products and services continues to garner global attention. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune’s World’s Most Admired Companies. Each award is a testament to our relentless quest for perfection as we create technology that enhances the lives of people everywhere.

DESCRIPTION

Reporting to the Senior Manager of Advertising & Analytics, the Marketing Specialist will play a key role in growing the Canadian brand strategy and advertising plan. He/she will be tasked with supporting marketing initiatives including media buys (broadcast, print, out-of-home, online), landing page testing and optimization, and marketing research. The Marketing Specialist will also play a critical role in managing partner marketing funding programs.

This role will include the Laptop & 2-in-1 PC, Handheld Gaming Console, Desktop and All-in-One portfolios with a focus on our premium ZenBook and Republic of Gamers product lines.

Responsibilities

The responsibilities and essential job functions include but are not limited to the following:

Research media buy opportunities to identify tactics that will help achieve ASUS’ business objectives

Create advertising assets and landing pages in coordination with the Design team

Launch, monitor and optimize advertising as required to maximize effectiveness

  • Analyze consumer, competitor and product category trends and insights, making recommendations based on that analysis and championing those recommendations
  • Monitor, review and report on website analytics, and make recommendations based on findings
  • Assist in the creation of campaign reports
  • Liaise with ASUS team members and various business partners to ensure ASUS creative is compliant with partner funding requirements
  • Work with Accounting team to manage and process vendor invoices
  • Stay up-to-date with the latest trends and changes in advertising
  • Provide French translation support as needed
  • Perform other job duties as assigned*

QUALIFICATIONS

Required Skills & Abilities

A clear understanding of brand marketing strategy and above-the-line advertising tactics

Team player with ability to collaborate effectively with various stakeholders and build business partnerships

Well-developed analytical skills and the ability to grasp and explain complex situations and issues

Strong problem identification and problem solving skills

Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines

Strong with numbers and an ability to identify trends and patterns in data

Detail-oriented and excellent attention to detail

Positive, results-oriented attitude and a love of learning new things

Proven written and verbal communication skills

  • Proficient in MS Office applications, Google for Work, and project management tools
  • Fluent in both English and French is required

Required Experience

  • 1-3 years of relevant marketing experience, preferably in media planning and buying
  • Hands-on experience with Google Ads, Facebook Ad Manager, Twitter Ads and other ad platforms, as well as Google Analytics
  • Experience in consumer electronics or technology is a strong asset
  • An understanding of gaming and the eSports ecosystem is a strong asset

Required Professional Designation/Certification

University degree in Business Administration, Commerce, Marketing, or a related discipline required

Working Conditions :

Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time

Must be able to travel internationally if required

(*Job functions are subject to change at any time)

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