Marketing & Brand Coordinator - Permanent, Full Time

4 weeks ago

Oakville ON, Canada Creative Niche Full time

We are seeking an Email Marketing Lead to join our retail client on a full-time, permanent basis. You will be responsible for developing and executing effective email marketing campaigns to engage our client's audience, drive conversions, and enhance brand loyalty. You will play a crucial role in optimizing our client's email marketing strategies, managing their email database, and analyzing campaign performance to continuously improve results.
Develop and implement comprehensive email marketing strategies to achieve company goals and objectives.
Manage the end-to-end process of email campaign execution, from conceptualization and content creation to deployment and performance analysis.
Utilize their email marketing platform, Klavijio, to build and segment email lists, personalize content, and schedule campaigns.
Collaborate with cross-functional teams, including design, content, and product teams, to ensure alignment of email marketing initiatives with overall marketing objectives and brand messaging.
Conduct A/B testing and optimization experiments to improve email performance metrics such as open rates, click-through rates, and conversion rates.
Monitor email deliverability, spam complaints, and unsubscribe rates, implementing best practices to maintain a healthy email list and comply with relevant regulations (e.g., Stay informed about industry trends, best practices, and emerging technologies in email marketing, and proactively recommend innovative strategies to enhance campaign effectiveness.
Generate reports and analyze key metrics to track the success of email marketing efforts, providing insights and recommendations for future optimization.
Stay up-to-date with developments in email marketing tools, technologies, and regulations, ensuring compliance and optimal use of available resources.

Bachelor's degree in Marketing, Communications, Business Administration, or related field.
~3+ years of proven experience in email marketing, with a track record of developing and executing successful campaigns.
~ Proficiency in email marketing platforms, preferably Klavijo.
~ Strong understanding of email marketing best practices, including segmentation, personalization, A/B testing, and deliverability optimization.
~ Excellent copywriting and editing skills, with the ability to craft compelling and engaging email content.
~ Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
~ Detail-oriented with strong project management skills, able to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
~ governing email marketing practices.
~ Creative thinker with a passion for innovation and continuous improvement in email marketing strategies.

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