Director, Marketing

4 weeks ago

Old Toronto, Canada QuadReal Property Group Full time

About QuadReal Property Group

QuadReal Property Group is a global real estate investment, operating and development company headquartered in Vancouver, British Columbia. Its assets under management total $73.8 billion. From its foundation in Canada as a full-service real estate operating company, QuadReal has expanded its capabilities to invest in equity and debt in both the public and private markets. QuadReal invests directly, via programmatic partnerships and through operating companies in which it holds an ownership interest.

QuadReal seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves. Now and for generations to come.

QuadReal: Excellence lives here.

www.quadreal.com

Discover Glassdoors #3 Best Places to Work 2023

Director of Marketing
Based in Toronto, the Director of Marketing will report to the Senior Vice President, Sales, Marketing & Customer. The Director of Marketing will support the creation and expansion of QuadReal’s brand as a self-performing, for-sale, residential/condominium developer. This role will support the launch of new condo projects within a diverse real estate portfolio located throughout Canada.

The successful Director of Marketing takes full ownership of scope, schedule and budget related to new project launches and ongoing marketing programs. Oversight entails the development of traditional and online marketing tools, including marketing collaterals, point-of-sale systems, sales presentation galleries/experience centers, signage, social media, Web, and more.

The Director of Marketing’s leadership in directing marketing campaigns to facilitate the sales of condo projects is paramount.

As a Director of Marketing You Will:

  • Develop and implement effective marketing initiatives to increase sales, profitability and brand awareness for individual projects.

  • Is accountable for the quality and timeliness of the go-to-market plans for site-specific marketing programs. Manages scope, schedule and budget for all project-specific marketing initiatives.

  • Create and execute dynamic marketing strategies that will build upon the QuadReal brand’s success, ensuring consistent message integration across all programs, promotions and products.

  • Develop and manage project marketing budgets in partnership with SVP, Sales, Marketing, and Customer

  • Serves as a primary contact for advertising agency (or agencies). Source and recommend third party agencies or partners, where needed.

  • Coordinate sales/presentation centre design and completion for new communities/projects, including the project management of various professionals (interior designers and development/construction teammates).

  • Execute marketing and communications plans and programs to end customers to maximize active user registration, traffic and sales.

  • Optimize use of tailored marketing and media vehicles to drive awareness and demand (i.e. site-specific websites, print, PR, event and email campaigns, as well as other marketing activities).

  • Lead the execution of online marketing campaigns, coordinating with internal resources (ie, corporate communications, retail marketing professionals) and external resources (marketing firms, advertising agencies, sales/listing brokerages, social media influencers, etc.)

  • Utilize Customer Relationship Management (CRM) tools as a best practice to optimize marketing campaigns and sales performance.

  • Maintain awareness of end customers’ demographic and psychographic characteristics to develop targeted and focused site campaigns. Understand and use target customer segmentation tools (ie, Environics) to optimize marketing campaigns.

  • Analyze and communicate results for all marketing programs via post-program summaries and analysis (ensuring ROI and future campaign planning learning).

  • Work closely with the Customer Experience team to ensure that all customer/buyer communications are harmonized and well organized within the Customer Journey.

Your Background

  • Minimum 10 years of experience working for a builder/developer or brokerage

  • Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related area

  • Residential estate experience is a must; experience marketing for a condo developer is ideal.

  • Experience marketing within both digital and traditional channels

  • Well organized, personable, professional, confident, and able to multi-task

  • Strong creative thinking abilities

  • Willingness to travel within Canada, as required.

Don’t have all of the above skills? Don’t worry, we still want to hear from you

#LI-AA1

QuadReal Property Group will provide reasonable accommodation at any time throughout the hiring process for applicants with disabilities or for those needing job postings in an alternate format. If you require accommodation, please advise the Talent Acquisition team member you are working with and include the following: Job posting #, your name and your preferred method of contact.

Want to learn about our end-to-end recruitment process? Click this link for a short video that will take you through each step, so you’ll know exactly what to expect.

#J-18808-Ljbffr

  • Marketing and Communications Manager

    1 month ago

    Old Toronto, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life. We are committed...

  • Marketing and Communications Manager

    1 month ago

    Old Toronto, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life. We are committed...

  • Marketing and Communications Manager

    2 weeks ago

    Old Toronto, Ontario, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life.We are committed to...

  • Marketing and Communications Manager

    4 weeks ago

    Old Toronto, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life. We are committed...

  • Marketing and Communications Manager

    4 weeks ago

    Old Toronto, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life. We are committed...

  • Director, Marketing

    2 weeks ago

    Old Toronto, Ontario, Canada Pathways to Education Canada Full time

    ORGANIZATION: Pathways to Education CanadaPOSITION: Director, Marketing & CommunicationsREPORTING TO: Chief Operating OfficerLOCATION: Toronto, Ontario (Hybrid)WEBSITE:About Pathways to Education CanadaPathways to Education is a non-profit organization focused on disrupting the cycle of poverty through education. We firmly believe that every young individual...

  • Marketing Director

    2 weeks ago

    Old Toronto, Ontario, Canada MHB Group Full time

    Are you a motivated Manager of Marketing or Director of Sales and Marketing or and ambitious Senior Sales and Marketing Manager in Residential High-Rise and Mid-Rise development? We are working with a truly outstanding residential Mid-Rise and High-Rise developer in the GTA that is looking for someo

  • Associate Creative Director

    2 weeks ago

    Old Toronto, Ontario, Canada Vibrant Idéation & Marketing Inc Full time

    VIBRANT Marketing is a leading North American commercial marketing firm seeking an enthusiastic and skilled Associate Creative Director to join our dynamic Creative team. This position presents an exciting opportunity for a highly creative and strategic individual to play a pivotal role in enhancing various brands' presence and contributing to our overall...

  • Director/ Marketing Communications

    1 week ago

    Old Toronto, Canada Groupm Full time

    Description Position at GroupM Director of Marketing and Communications, GroupM Canada We are seeking an experienced Director of Marketing and Communications to lead the development and implementation of marketing and communication strategies for GroupM, a leading media agency. Reporting into the North American Chief Marketing Officer and the Canadian...

  • Director/ Marketing Communications

    1 week ago

    Old Toronto, Canada Groupm Full time

    Description Position at GroupM Director of Marketing and Communications, GroupM Canada We are seeking an experienced Director of Marketing and Communications to lead the development and implementation of marketing and communication strategies for GroupM, a leading media agency. Reporting into the North American Chief Marketing Officer and the Canadian...

  • Director, Product Marketing

    2 weeks ago

    Old Toronto, Ontario, Canada Rewind Software Full time

    We're expanding our team and seeking a dedicated Director of Product Marketing to drive our product marketing strategies. Role: Director of Product Marketing Reporting to: CMO Responsibilities: - Develop and implement go-to-market strategies

  • Associate Creative Director

    4 weeks ago

    Old Toronto, Canada Vibrant Idéation & Marketing Inc Full time

    VIBRANT Marketing is a leading North American commercial marketing firm seeking an enthusiastic and skilled Associate Creative Director to join our dynamic Creative team. This position presents an exciting opportunity for a highly creative and strategic individual to play a pivotal role in enhancing various brands’ presence and contributing to our overall...

  • Associate Creative Director

    4 weeks ago

    Old Toronto, Canada Vibrant Idéation & Marketing Inc Full time

    VIBRANT Marketing is a leading North American commercial marketing firm seeking an enthusiastic and skilled Associate Creative Director to join our dynamic Creative team. This position presents an exciting opportunity for a highly creative and strategic individual to play a pivotal role in enhancing various brands’ presence and contributing to our overall...

  • Director of Marketing

    3 weeks ago

    Old Toronto, Canada Optima Living Full time

    Let us welcome you to Optima Living. Optima Living—founded in 2007—owns and operates innovative seniors’ living communities throughout Alberta and BC, taking an unprecedented approach to senior life. Our unique company culture is one where both residents and team members are family. Optima Living’s North Star, Let us welcome you home, speaks to...

  • Director of Marketing

    2 weeks ago

    Old Toronto, Ontario, Canada Optima Living Full time

    Let us welcome you to Optima Living. Optima Living—founded in 2007—owns and operates innovative seniors' living communities throughout Alberta and BC, taking an unprecedented approach to senior life. Our unique company culture is one where both residents and team members are family. Optima Living's North Star, Let us welcome you home, speaks to our...

  • Director of Marketing

    3 weeks ago

    Old Toronto, Canada Optima Living Full time

    Let us welcome you to Optima Living. Optima Living—founded in 2007—owns and operates innovative seniors’ living communities throughout Alberta and BC, taking an unprecedented approach to senior life. Our unique company culture is one where both residents and team members are family. Optima Living’s North Star, Let us welcome you home, speaks to...

  • Director of Marketing

    1 month ago

    Old Toronto, Canada LotusFlare, Inc Full time

    LotusFlare (www.lotusflare.com), based in Santa Clara, USA, is an innovation led technology company specializing in digital transformation solutions targeted at providing accessible connectivity services across the globe. It has 2 product lines:LotusFlare DNO Cloud (Digital Network Operator Cloud | LotusFlare), which provides a cloud commerce and...

  • Director of Marketing

    1 month ago

    Old Toronto, Canada LotusFlare, Inc Full time

    LotusFlare (www.lotusflare.com), based in Santa Clara, USA, is an innovation led technology company specializing in digital transformation solutions targeted at providing accessible connectivity services across the globe. It has 2 product lines:LotusFlare DNO Cloud (Digital Network Operator Cloud | LotusFlare), which provides a cloud commerce and...

  • Marketing Director

    1 week ago

    Old Toronto, Canada Forty Creek Distillery Lt Full time

    Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista At this point, you may not know exactly what it takes to be a Camparista , but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating the iconic. Be Part of Our Signature Mix As Marketing Director, you...

  • Marketing Director

    1 week ago

    Old Toronto, Canada Forty Creek Distillery Lt Full time

    Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista At this point, you may not know exactly what it takes to be a Camparista , but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating the iconic. Be Part of Our Signature Mix As Marketing Director, you...