Director of Marketing

2 weeks ago

Old Toronto, Canada LotusFlare, Inc Full time

LotusFlare (www.lotusflare.com), based in Santa Clara, USA, is an innovation led technology company specializing in digital transformation solutions targeted at providing accessible connectivity services across the globe. It has 2 product lines:

  1. LotusFlare DNO Cloud (Digital Network Operator Cloud | LotusFlare), which provides a cloud commerce and monetization managed service that serves as a digital business support system (BSS) for Communications Services Providers (CSPs).
  2. LotusFlare Nomad eSIM Enterprise (eSIM Solution For Enterprises - Nomad), which is market leader in providing multi-national corporations eSIM based mobile data solutions for their globally dispersed employees

LotusFlare seeks to hire a Marketing Director to drive the expansion of LotusFlare’s business across the globe in its two core product lines that serve enterprises. As Marketing Director, you will be responsible for marketing LotusFlare software products for telecommunications companies, eSIM services for enterprises in multiple industries and growing the customer base and revenue in-line with corporate goals.

The successful candidate is an active contributor and manager of marketing teams. LotusFlare expects the person in this role to directly contribute as well as manage team members located in offices across the globe. The Marketing Director will oversee demand generation activities and campaign creation, event campaign management, drive market and competitor research, work with product management and product marketing to develop product-oriented technical content for both product lines , define clear value proposition, design and execute a product GTM plan. The position will be responsible for developing effective marketing strategies to tell a story and communicate the product value proposition and valuable business outcomes to prospective buyers - prospects, existing customers, media, industry analysts and partners. The role will also work closely with the sales and business development teams to provide the information they require to advance product sales and that will form the basis of demand generation campaigns.

Oversight of marketing budgets and projected spend is required in addition to a regular planning cycle with your teams and LotusFlare leadership. You will also lead our external communications, developing media and press releases, leading analyst relations and handling press enquiries as the primary point of contact.

Responsibilities

  • You will work closely with the DNO Cloud and Nomad eSIM product teams to define differentiated, clear and customer-centric narratives, value props, positioning and messaging
  • Work with product management, product marketing teams and design teams to develop, package, and deliver relevant material, making it easy for customers and prospects to understand our product offerings
  • Map out the technical and procurement buyer’s journey and produce high-quality content that supports marketing campaigns for both product lines
  • Conduct competitive research, customer requirements definition, and business case evaluation for enterprise software products
  • You’ll look at everything the marketing team produces to ensure high quality and with the lens of the customer to help drive growth resulting in valuable business outcomes for clients
  • Drive the creation and delivery of thought leadership content, webinars, blogs, events, and case studies to drive the message. Oversee the development of product content (blogs, product data sheets, web pages, customer stories, etc.) in a clear and concise manner
  • Develop press and media releases and manage relationships with newswire services
  • Oversee social media activities and profiles for both product lines under the LotusFlare brand, especially for LinkedIn.
  • Oversee the ongoing development of lotusflare.com in terms of messaging, content, design and website performance.
  • Excellent verbal and written communications skills. Able to confidently deliver presentations to audiences of all sizes
  • Work closely with product managers to set the roadmap and GTM plan for each product
  • Determine the right GTM channels (landing pages, social media, SEO, events, collateral) for each product line and measure channel effectiveness
  • Focus on implementing programs that consistently generate new and high quality leads for the company
  • Oversee company participation industry events and conferences, including speaking sessions, meetings, receptions, budget and follow-ups
  • Some travel required (10%)

Requirements

  • The ideal candidate will have a passion for navigating ambiguity, driving clarity, influencing, and potentially managing a team
  • You will have demonstrable expertise in all areas of product marketing, product positioning & messaging, external communications, digital channel management, customer & competitive intelligence, etc.
  • You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment
  • Strong presentation skills, executive presence and ability to deal with ambiguity
  • 10+ years of experience in product marketing, sales, or go-to-market background
  • Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
  • Track record of marketing to telecommunications providers and a knowledge of their business and technical challenges
  • Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
  • Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks), product data sheets
  • Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
  • Ability to strategize and craft compelling messaging and positioning for technology products
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