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Senior Manager, Ad Operations
4 months ago
What You'll Do Here:
- Work with Media Buyers to execute targeting strategy by owning audience creation and data orchestration across our tech stack
- Conduct comprehensive audits on ad tracking and setup for potential clients to ensure accuracy and effectiveness; develop and implement remediation plans as needed to optimize ad performance and reporting integrity
- Implement end-to-end campaign tracking, tagging, and trafficking to ensure accurate measurement of key media performance indicators
- Develop and implement a robust and standardized taxonomy across channels
- Work cross-functionally with internal stakeholders, paid media, and creative teams to tag, wrap, and traffic campaign assets
- Conduct ad hoc analysis and troubleshoot discrepancies or other issues across DSPs and analytics platforms
- Create and maintain thorough documentation of ad ops processes and procedures
- Assist in Marketing Tech development to support all biddable media campaigns
- Generating and analyzing reports via API calls to provide insights and recommendations to stakeholders
What You Need To Have:
- 3+ years working in Ad Operations or Media Buying
- Experience managing a team
- Experience working across the the Google tech stack (Google Analytics, Looker Studio, Google Tag Manager, AdWords, DV360, SA360, DCM)
- Experience with Social Media Ad Platforms, pixel implementation, event tracking, audience creation (Meta, Instagram, TikTok, Snapchat)
- DSP/PMP/DMP Ad-Server setup knowledge
- Knowledge of mobile app install campaigns (SKAN, MMPs)
- Strong communication and interpersonal skills
