SEO Specialist

4 days ago

Calgary, Canada Vividtheory Full time

At Vivid Theory we believe...“You Can” Whether innovating a new idea, building amazing new software, or creating the next best marketing campaign, we live by the motto, “You Can”.

We build solutions that revolutionize industries. Vivid Theory has a mature vision and a talented team in place and is currently focused on marketing our world-class vehicle listing platform. People are the core of a successful team. Our team is organized, talented, and highly motivated. If you are looking for a fun, exciting, new opportunity in Calgary to grow with, this is for you. The “right person” is as important as the ideal candidate for the team.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Things that matter…

  • Willingness to collaborate with the team
  • Excitement for the job and building things
  • Willingness to learn new skills and adapt current skill set

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, SEMRush, MOZ, WebTrends)
  • Experience with bid management tools (e.g. Search Ignite)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM

Salary will be offered on a candidate-by-candidate basis

This position is requesting to be funded by the Government of Canada under the Innovation, Science, and Economic Development of Canada, Digital Skills for Youth program.

Bonus points if you have an automotive background

#J-18808-Ljbffr

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