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Content Marketing Associate

3 months ago

Toronto ON, Canada PSD Citywide Full time

About PSD CitywidePSD Citywide is a full-service firm offering research, consulting services and software to the North American public sector market. Our client base includes hundreds of small, mid-sized, and large municipalities from across North America, provincial/state and federal government agencies, and private sector entities. We are an industry leader that specializes in enterprise asset management and financial budgeting for municipalities. Over our years of experience, we have developed cutting-edge software solutions for our client’s asset management and financial budgeting needs, leaving behind mature and manageable programs making positive impacts in local communities.PSD’s service areas are configured to meet three essential needs for governments: policy research and analysis, high-performance technology, and credible data. Through our infrastructure consulting and advisory practice, we work with decision-makers to refine organizational systems, programs, and processes for better corporate outcomes.Job DescriptionAs we continue to grow, PSD Citywide is looking to add a motivated and enthusiastic Content Marketing Associate to join our dynamic Marketing team. In this role, you'll be instrumental in creating engaging articles and blogs that showcase our innovative solutions in public sector technology. You'll have the opportunity to shape our brand voice and contribute to our content strategy aimed at enhancing market presence and customer engagement.Job Duties & ResponsibilitiesResearch, ideate, and create high-quality articles, blogs, and other written content that align with PSD Citywide's marketing goals and target audience.Collaborate closely with the marketing team to develop content strategies that drive traffic, engagement, leads, and customer retention.Optimize content for SEO and ensure it meets best practices for online content creation.Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.Stay updated on industry trends and competitive insights to continuously improve content effectiveness.Own our Municipal Grant Service, a weekly eNewsletter of the latest grants offered to government decision makers through the research, summarization, and delivery of email and web content of value to these subscribers.Other duties assigned.Desired Skills and QualificationsBachelor’s degree in Marketing, Communications, Journalism, or related field.Proven experience (1-3 years) in content creation, preferably in B2B or technology-related industries.Excellent writing and editing skills with a keen eye for detail and grammar.Strong research skills and the ability to translate complex information into clear and compelling content.Understanding of SEO principles and experience with content management systems (CMS).Creative thinker with the ability to generate innovative ideas and contribute to content strategy.Ability to work independently as well as collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.Familiarity with city management, urban planning, or related fields is a plus.Recruitment ProcessAll resumes will be reviewed for experience working with key technologies. Only those who qualify will be contacted for an initial screening interview. We strive to provide a quick recruitment process, but to find the right candidate for the job the process may take up to a month to complete. We make every effort to follow up with every candidate regarding the next step in the process.Phone InterviewIf you are invited to a screening interview you will discuss your experience with one of our People and Culture team members. This interview is an opportunity to get to know a little more about the company, the type of work we do and the impact we have.Virtual InterviewCandidates invited to an in-person virtual interview will meet with the department Manager and a member of the People and Culture team. This will allow the candidate to get to know the team as well as learn more about our processes, culture and growth opportunities we have at PSD.Why work with PSD Citywide?Employee personal and career growth is important to us and we will encourage you to pursue the things you care about. We have a mentoring program that matches you with a peer in your department for your first three months to ensure you get fully acquainted with your position. We also encourage continuous learning through a Training & Development program allowing our employees to fully explore their interests and contribute to different product and service development teams at PSD.PSD Citywide is committed to ensuring equal access and participation for people with disabilities. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility.We are committed to accommodating people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. Should you require any accommodation, please indicate this when you apply, and we will work with you to meet your accessibility needs.