Brand Marketing Manager
1 month ago
Brand Marketing Manager
Carmens Group is looking for an experienced and motivated Brand Marketing Manager to join our Head Office team
You will play a key role in planning and executing the strategic marketing initiatives for a portfolio of premium hospitality venues. Our ideal candidate is a creative self-starter, a superb communicator and someone that thrives in a dynamic and growing work environment.
Responsibilities
- Assist the Director of Marketing & Brand Experience in the development and execution of strategic, integrated marketing initiatives including: network programs, promotions, brand activation, events etc.
- Help manage a variety of projects for multi-brand concept, support re-branding projects and any new business ventures
- Assist with ongoing design, development and implementation of marketing programs across all venues
- Build innovative strategies with Director to achieve desired market positions for all Carmen’s Group brands
- Work directly with marketing, senior leadership and venue teams, to help recommend, develop, and execute various programs
- Guide visual identity for all brands with agency creative partners
- Draft and edit media materials including editorial pieces, media advisories, press releases, fact sheets and briefing books
- Support the team with website user experience, social media content, SEO and digital campaigns
- Assist venues in building local store marketing plans, identifying new opportunities by venue and supporting them with ongoing marketing requests
- Teach and guide venue managers to build a seamless presence within their communities and develop long lasting, meaningful relationships with their neighbours
- Coordinate tracking and post analysis of all marketing efforts and lead post-evaluation analysis with venues
- Create and manage critical paths for all marketing & design programs and promotions
- Contribute to the growth of Carmens Group family of brands
Qualifications
- Minimum 3+ years’ experience in a marketing or public relations role
- Minimum 2+ years of branding, event coordination, design, public relations, and project management experience
- University degree preferred with College Diploma/Certificate in Communications, Business, Advertising, Marketing or Public Relations
- Experience with graphic design for print, digital and web purposes a plus
- Event planning and execution experience
- Passion for industry, food & beverage experience/knowledge of hospitality industry considered an asset
- Strong attention to detail, great communication, sense of urgency and organizational skills
- Ability to help manage multiple tasks in an environment of rapid change and shifting priorities
- Must be effective team player and able to work collaboratively and independently with venues and senior leadership
- Strategic thinking capabilities to support the development of innovative campaigns; a creative thinker
- Outstanding interpersonal and communication skills; written and verbal.
- Strong work ethic, team oriented, positive, and energetic with a great sense of humour
Carmen’s Group is an entertainment and hospitality company committed to creating extraordinary memories for our guests and clients. Driven by our passion, creativity, innovative thinking, and world class service, we have remained industry champions for over 40 years. We are committed to enriching the lives of our guests through providing one of a kind experiences at each of our venues including Carmen’s Banquet Centre, The Best Western Premier C Hotel by Carmen’s, The Lakeview by Carmen’s, fig&lemon and the Hamilton Convention Centre by Carmen’s. We are devoted to bringing excitement to Hamilton and Southern Ontario, and to enhancing the image of Hamilton with every strategic initiative we pursue.
Carmen's Group makes certain there is an equal employment opportunity for all employees and applicants for employment. Carmen's Group will strive to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify Human Resources upon scheduling your interview.
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